RSVP: LPGA, We Are Golf Seek To Grow Sport With ‘Invite Her’ Campaign
Wednesday, August 29, 2018 at 04:46PM NYSJ Sports-Entertainment Business News Service
August 29, 2018: In an effort to get more women involved in the sport, We Are Golf and the LPGA Women’s Network have launched “Invite Her,” a multi-media effort targeting men and women who already are golf enthusiasts.
Although there are some 24 million people who play golf on a regular basis, “only 24% of the current golf population is female.”
“Invite Her’s primary objective is to grow awareness and participation among women and girls through the power of an invitation from one of the 24 million American golfers,” according to We Are Golf. “The game should more closely mirror U.S. demographics.”
The invite Her effort “seeks to create an enjoyable, welcoming experience for those interested in trying the game or picking it back up – whether through a group lesson, complimentary clinic, driving range session or on-course experience.”
The campaign is anchored by a spot, “Invite Her To Golf,” which offers, “An invitation is a simple, yet powerful way to show someone they belong. Whether you're curious about golf or want to share your love for the game with someone new, join our nationwide movement to experience the power of invitation.”
The effort has a strong social media component, with the hash tag #InviteHer, including Facebook, Twitter and Instagram.
“Invite Her” will also see activation during LPGA events and online at LPGA Women’s Network and We Are Golf, a coalition of leading organizations “working together to communicate the game’s economic, charitable, environmental and fitness benefits.”
The working tag line: “See the power of invitation.”
“The appetite for golf is at a historic level with a latent demand of 38 million Americans,” Steve Mona, CEO for World Golf Foundation, administrator of We Are Golf, said in a statement.
“Last year, 35% of the game’s 2.6 million new players were female and we are confident #inviteHER is a huge step in the right direction to continue increasing this number while making the game more inclusive.”
Via the campaign, men and women golfers are being encouraged to “bring friends, colleagues and family to join them on the course through online resources and social media assets.”
According to Jane Geddes, executive director for the LPGA Amateur Golf Assn. and chair of We Are Golf’s Women’s Task Force, “Women want to be invited to the game and it’s our duty to give them that opportunity at one of our nation’s 15,000 local facilities.
“We are committed to promoting an environment that makes all females feel more comfortable on the course so they develop into lifetime golfers.”
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