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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Dec132017

Twitter Campaign Uses Followers To Lead Newcomers To Promised Social Media Land

By Barry Janoff

December 13, 2017: In its 2Q 2018 report, Twitter said that it has 328 million monthly users. That’s 143 million more than in 2012, but just 32 million more than in 2015 and 9 million more than in 2016.

A new humorous campaign from the social media platform is seeking to spur growth by addressing some of the major obstacles that people face: How to navigate and explore, who to follow and, perhaps most important, what does it all mean (and why does anyone actually need to have a Twitter account in the first place)?

The effort is anchored by two spots under the umbrella theme, “Let’s Go Twitter.”

Seeking a mass audience, they will break during in-cinema shows of Star Wars: The Last Jedi, as well as TV, Internet and, yes, social media. They will air in the U.S., Canada and the U.K.

The campaign was handled in-house.

British comic Romesh Ranganathan (259,000 Twitter followers) fronts both spots, “Signing Up For Twitter” and “Explore.”

According to Ranganathan, “Twitter recognized my greatness and asked me to show newbies the ropes. I said I'd do it if they put me in a movie. So they did!”

In “Signing Up,” he is seen as a crisis manager, called in to help a young man who is overwhelmed by the Twitter process. The spot has a full cast of characters, including Lonzo Ball of the Los Angeles Lakers, (573,000 followers), music group K-Pop (5 million followers) and Joe Bruin, mascot for UCLA (1,200 followers).

“I don’t know what to do,” the man, Kevin, anguishes as he tries to access Twitter on his cell phone. “I’ll never leave this house,” which has so much stuff in it that he appears to be a horder.

Ranganathan is outside, alongside police, neighbors and others, seeking to calm Kevin. “I’m here to help. Don’t worry. Do not panic. Just push the ‘Get Started’ button and pick a name.”

Kenny G is taken, so they settle on Notorious Kenny G. It also turns out Kevin has a love for Zambonis, comic books, science and movies.

His next problem: Who to follow? He starts with Joe Bruin, K-Pop (“Thanks for the follow,” they yell from the street) and Ball (who appears in Kenny’s window).

“There’s so many people to follow,” Kenny sighs.

“Follow everyone. Press the ‘Follow all’ button,” says  Ranganathan as the crowd chants, “Follow! Follow!”

As Ranganathan leaves, Kenny asks, “Will I ever see you again?”

Of course — by following him on Twitter.

The second spot finds a man named Julio running on a long stretch of road. “How do I explore?”

Ranganathan arrives to help, as do WNBA star Candace Parker (273,000 followers), a ninja, soccer players, competitive bike riders, a clarinet player and “other things I really enjoy.”

“Julio, you just mastered Twitter,” says Ranganathan. “It’s constantly changing and evolving . . . just like you.”

Text offers, “Let’s explore. Let’s discover. Let’s Twitter.”

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