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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Aug212019

Aflac Recruits Alabama’s Nick Saban For ‘High-Powered’ Brand Awareness Campaign

By Barry Janoff

August 21, 2019: Calling it a “high-powered football-themed marketing campaign that is among the most integrated in company history,” Aflac has signed a deal with veteran college football head coach Nick Saban to star in the effort.

The Alabama head coach will appear alongside the Aflac Duck.

Aflac, which said it has strong brand recognition, said it would use the campaign to boost awareness as the “leader in supplemental insurance sales at U.S. worksites.”

In 2019, Aflac unveiled a marketing campaign, “Aflac Isn't," which it said was “designed to help consumers better understand Aflac's products and services by first clarifying what Aflac isn’t.”

The company will debut the first in a series of TV spots featuring Saban, “The Visit,” on Aug.24, which will “deliver on the next phase of the ongoing campaign and show that ‘Aflac isn't used how you think it's used.’”

It will be followed by two subsequent spots, "Campus Tour" and "Commitment Day," debuting mid-season and during the Southeastern Conference Championship game, respectively.

"This powerful, integrated marketing effort has me more excited than ever about football season," Teresa White, president for Aflac U.S., said via the company. "We've put together a winning strategy that resonates with college football's passionate male and female fan base.

“As we educate future policyholders about our brand, we aim to help more people protect themselves from one of the greatest financial problems of our time: the expenses health insurance doesn't cover."

The effort also will feature digital, social media and consumer activation.

"Our campaign to correct common misperceptions about our products and services is well underway," according to Shannon Watkins, vp-brand and creative services for Aflac.

"During football season, coach Saban, considered one of the greatest coaches of all time, and our Aflac Duck, the greatest duck of all time, will take us on a recruiting journey that parallels Aflac sales agents' efforts to recruit new policy holders."

Watkins said that "we'll follow them from the home visit to the campus visit and, ultimately, to signing day."

Aflac said it would will integrate the new campaign into its social media presence (@AflacDuck on Twitter, Instagram and Facebook) as well as into its long-running "Aflac Trivia Question" on CBS and ESPN, which is being revamped to feature enhanced animation.

In addition to continuing to work with ESPN, CBS, Home Team Sports and Raycom Sports, Aflac is adding the Southeastern Conference and the SEC Network to its media package.

The agency team for the campaign included Publicis Seattle for broadcast creative, Spark Foundry for media buying and planning, Dagger/Atlanta for social media and Melt/Atlanta for SEC collaboration.

In “The Visit,” Saban, seated alongside the Aflac Duck, explains to a couple in their living room why they should sign with Aflac.

In “Campus Tour,” they take the couple on a tour of the Aflac campus.

"We've put together a winning strategy that resonates with college football's passionate male and female fan base."

Commitment Day” shows the couple he has been recruiting at a press conference committing to Aflac. “Coach Saban convinced us. Because Aflac pays you directly (unless assigned otherwise) for things health insurance doesn’t cover.”

According to Saban, “When I'm sitting down with a top recruit, I know there is a lot of competition out there, so I need to be honest about why choosing my team is the best option.

“I think we create more value for the player just like Aflac creates that same kind of value for its customers –  for most people, not having supplemental insurance coverage could be like playing the game of life without a complete team."

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