Top
NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jun132017

High-Impact Agencies Unite To Connect Brands With 2B Video Gamers, eSports

Special to NYSportsJournalism.com

June 13, 2017: The burgeoning categories of video gaming and eSports have received another burst of marketing energy with the formation of an alliance between leading brand experience agency Momentum Worldwide and leading entertainment PR agency PMK•BNC.

Momentum and PMK•BNC said they would create a cross-agency practice that is "focused on connecting brands with the multibillion-dollar world of video games, eSports and the nearly two billion video game fans around the globe."

Siblings under the Interpublic Group umbrella, Momentum and PMK•BNC said the new alliance would provide “consultation services for brands interested in the world of gaming and eSports.”

Among the opportunities being targeted: Identifying opportunities for sponsorships, in-game marketing, influencer marketing, team and league representation; best-in-class activation expertise for brand experiences and live events; branded content; digital/social engagements; and PR and media outreach.

"Brand spending in eSports sponsorship is projected to grow 57% this year, reaching approximately $263 million, which shows both the increasing momentum in this space and also that it's still in its infancy, compared with sponsorship spend levels in traditional sports," Michael Nyman, chairman and CEO for PMK•BNC, said in a statement.

"Gaming and gamers represent an underrepresented market clamoring for brands to come in and provide legitimacy and meaningful experiences."

The new alliance will be led by Momentum's Glenn Minerley, Entertainment and Gaming Partnerships; and PMK•BNC's Mark Van Lommel, Brand Marketing and eSports Content.

It will based out of the agencies' global headquarters in New York and Los Angeles, respectively.

Among the growing number of non-endemic brands involved with eSports are Coca-Cola, Taco Bell, Buffalo Wild Wings, Slim Jim, Mountain Dew, Bud Light, Domino’s Pizza, Snickers, Ford, Hyundai, Audi, Gillette, Mobile, Axe and Turtle Wax.

"The opportunity in gaming for brands is enormous. Bringing together the powerhouse consultation and brand experience expertise of Momentum, with the entertainment, PR and years of deep gaming expertise of PMK•BNC, will help brands connect with fans and their passions and do more," Chris Weil, Momentum chairman and CEO, said in a statement

“For Millennials, Gen Xers and beyond, gaming is an important and key part of their personal entertainment, and is incredibly social."

According to Van Lommel, "Nearly two billion people play their favorite games on consoles, mobile devices and PCs, as well as watch live-streams and attend eSports competitions, making gamers a massive and engaged global audience.

"Gaming has become a highly social activity, and one of the most fascinating findings is that nearly half of all gamers are already actively watching or creating content related to the games they play.”

Momentum’s work includes Coca-Cola, Verizon, American Express, Mondelez International, Kia and Xbox.

PMK•BNC’s roster includes Billy Crystal, Cameron Diaz, Christina Aguilera, Emma Thompson, Fifth Harmony, Glenn Close, Jessica Alba, Lena Dunham, Lorde, Matthew McConaughey, Robert Downey Jr. and Selena Gomez.

The alliance follows the release in April of Momentum's global research study, We Know Gamers.

Conducted with video platform and gamers community Twitch, the study focuses on the "attitudes, behaviors, and interests of gamers and non-gamers."

Among the findings of the We Know Gamers study:

• 50% of the global general population consider themselves as passionate about gaming.

• 63% of gamers believe it should be considered a competitive sport—and 40% of the general population agree.

• 53% of people surveyed believe that by 2022, watching and playing eSports and gaming will overtake watching and playing traditional sports.

• 69% of people are actively gaming with other people and 62% claim that gaming helps them to connect with other people, with 58% believing that it actually bridges the gap between cultures and opinions.

"Gaming and gamers represent an underrepresented market clamoring for brands to come in and provide legitimacy and meaningful experiences."

• 68% of gamers believe sponsorship is good for the industry, and 62% are open to brands sponsoring a specific gamer or team.

• 48% claim that products endorsed by gamers and teams feel authentic, and 44% say their propensity to purchase increases if endorsed by a gamer or team admired by the individual.

"Our research shows that 81% of gamers say it will always be a part of their lives and brands that ignore people's big passion points, like gaming, do so at their own peril," Minerley said in a statement. "Our practice will dispel the misconceptions and help brands connect with this passionate and engaged population."

According to Van Lommel, "From working directly with Esports teams and leagues, to game publishers and development studios, there are myriad ways for brands to create engaging experiences that add value to the gaming world and we're excited to help brands do just that."

Back to Home Page