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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct012009

AirTran Keeps Soaring With Sports Sponsorships, Marketing Deals

AirTran's rendition of The AirTran Airways Flight Deck planned for Amway Arena in 2010.October 1, 2009: AirTran Airways continues to be the low-fare airline that is keeping pace with the bigger fliers in the category of sports marketing. The airline has signed a multi-year deal with the NBA's Orlando Magic to become the official airline of the team as well as the exclusive airline advertising partner of the team's current venue, Amway Arena, and the Magic's new home arena, Amway Center, which is scheduled to open for the 2010-11 NBA season. Financial details were not disclosed.

AirTran Airways, a subsidiary of AirTran Holdings, is headquartered in Orlando but has its largest hub at the Hartsfield–Jackson Atlanta International Airport. The Magic joins a roster of AirTran marketing partners that includes the NFL's Atlanta Falcons, Baltimore Ravens and Indianapolis Colts, as well as the Pro Football Hall of Fame in Canton, Ohio; the NHL's Boston Bruins; and MLB's Milwaukee Brewers. AirTran also has marketing deals with such athletes as Danica Patrick, teen tennis star Melanie Oudin, former baseball all-star pitcher Tom Glavine and NFL quarterbacks Matt Ryan and Donovan McNabb.

AirTran's new deal replaces JetBlue as the airline marketing partner of the Magic. The company will be designated as "Champions of the Community" in the new Amway Arena, where in addition to signage and other activation the carrier will have branded integrated space, The AirTran Airways Flight Deck, located in the inner bowl of the arena viewable by all fans.

However, despite the designation as the team's official airline, Orlando players will continue to fly on Northwest Airlines charter flights during the season as part of a multi-year deal signed with the NBA that covers most of the league's teams.

"We are excited to have AirTran Airways, a local Orlando-based company, join the Magic family as a Champions of Community partner," Alex Martins, COO for the Orlando Magic, said in a statement. "AirTran Airways represents the quality and excellence we look for in developing partnerships. We believe this relationship will be mutually beneficial and will provide AirTran Airways a unique opportunity to deliver a direct, positive message to our fan-base and beyond."

Melanie Oudin Adds AirTran To Growing Marketing Roster

AirTran Air Alliance Adds To NFL Arsenal

Can Airlines Be Saved On A Wing And A Player?

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