Top
QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct012009

AirTran Keeps Soaring With Sports Sponsorships, Marketing Deals

AirTran's rendition of The AirTran Airways Flight Deck planned for Amway Arena in 2010.October 1, 2009: AirTran Airways continues to be the low-fare airline that is keeping pace with the bigger fliers in the category of sports marketing. The airline has signed a multi-year deal with the NBA's Orlando Magic to become the official airline of the team as well as the exclusive airline advertising partner of the team's current venue, Amway Arena, and the Magic's new home arena, Amway Center, which is scheduled to open for the 2010-11 NBA season. Financial details were not disclosed.

AirTran Airways, a subsidiary of AirTran Holdings, is headquartered in Orlando but has its largest hub at the Hartsfield–Jackson Atlanta International Airport. The Magic joins a roster of AirTran marketing partners that includes the NFL's Atlanta Falcons, Baltimore Ravens and Indianapolis Colts, as well as the Pro Football Hall of Fame in Canton, Ohio; the NHL's Boston Bruins; and MLB's Milwaukee Brewers. AirTran also has marketing deals with such athletes as Danica Patrick, teen tennis star Melanie Oudin, former baseball all-star pitcher Tom Glavine and NFL quarterbacks Matt Ryan and Donovan McNabb.

AirTran's new deal replaces JetBlue as the airline marketing partner of the Magic. The company will be designated as "Champions of the Community" in the new Amway Arena, where in addition to signage and other activation the carrier will have branded integrated space, The AirTran Airways Flight Deck, located in the inner bowl of the arena viewable by all fans.

However, despite the designation as the team's official airline, Orlando players will continue to fly on Northwest Airlines charter flights during the season as part of a multi-year deal signed with the NBA that covers most of the league's teams.

"We are excited to have AirTran Airways, a local Orlando-based company, join the Magic family as a Champions of Community partner," Alex Martins, COO for the Orlando Magic, said in a statement. "AirTran Airways represents the quality and excellence we look for in developing partnerships. We believe this relationship will be mutually beneficial and will provide AirTran Airways a unique opportunity to deliver a direct, positive message to our fan-base and beyond."

Melanie Oudin Adds AirTran To Growing Marketing Roster

AirTran Air Alliance Adds To NFL Arsenal

Can Airlines Be Saved On A Wing And A Player?

Back to Home Page