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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Olympics: Y&R 'Fearless' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct012009

AirTran Keeps Soaring With Sports Sponsorships, Marketing Deals

AirTran's rendition of The AirTran Airways Flight Deck planned for Amway Arena in 2010.October 1, 2009: AirTran Airways continues to be the low-fare airline that is keeping pace with the bigger fliers in the category of sports marketing. The airline has signed a multi-year deal with the NBA's Orlando Magic to become the official airline of the team as well as the exclusive airline advertising partner of the team's current venue, Amway Arena, and the Magic's new home arena, Amway Center, which is scheduled to open for the 2010-11 NBA season. Financial details were not disclosed.

AirTran Airways, a subsidiary of AirTran Holdings, is headquartered in Orlando but has its largest hub at the Hartsfield–Jackson Atlanta International Airport. The Magic joins a roster of AirTran marketing partners that includes the NFL's Atlanta Falcons, Baltimore Ravens and Indianapolis Colts, as well as the Pro Football Hall of Fame in Canton, Ohio; the NHL's Boston Bruins; and MLB's Milwaukee Brewers. AirTran also has marketing deals with such athletes as Danica Patrick, teen tennis star Melanie Oudin, former baseball all-star pitcher Tom Glavine and NFL quarterbacks Matt Ryan and Donovan McNabb.

AirTran's new deal replaces JetBlue as the airline marketing partner of the Magic. The company will be designated as "Champions of the Community" in the new Amway Arena, where in addition to signage and other activation the carrier will have branded integrated space, The AirTran Airways Flight Deck, located in the inner bowl of the arena viewable by all fans.

However, despite the designation as the team's official airline, Orlando players will continue to fly on Northwest Airlines charter flights during the season as part of a multi-year deal signed with the NBA that covers most of the league's teams.

"We are excited to have AirTran Airways, a local Orlando-based company, join the Magic family as a Champions of Community partner," Alex Martins, COO for the Orlando Magic, said in a statement. "AirTran Airways represents the quality and excellence we look for in developing partnerships. We believe this relationship will be mutually beneficial and will provide AirTran Airways a unique opportunity to deliver a direct, positive message to our fan-base and beyond."

Melanie Oudin Adds AirTran To Growing Marketing Roster

AirTran Air Alliance Adds To NFL Arsenal

Can Airlines Be Saved On A Wing And A Player?

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