Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

Most Followed Teams On TWITTER
1. Real Madrid FC 23.9M
2. FC Barcelona 21.5M
3. Manchester United 11.4M
4. FC Barcelona 11.1M
5. Arsenal 10M
6. Chelsea 8.8M
7. Liverpool 7.5M
8. Real Madrid CF (2) 7.4M
9. Galatasaray SK 7M
10. Alhila FC 6.8M
11. Los Angeles Lakers 6.4M
12. Fenerbahçe SK
13. FC Barcelona (2) 5.5M
14. Selection Nacional 5.3M
15. Corinthians 5M
16. AC Milan 4.8M
17. PSG Officiel 4.6M
18. Juventus FC 4.5M
19. Flamengo 4.4M
20. Manchester City 4.4M
21. Miami Heat 4.2M
22. Golden State Warriors 3.8M
23. FC Bayern München 3.6M
25. Chicago Bulls 3.6M
Source: Twitter

WHAT YOU SAY!?

Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct102013

Suzy Chapstick Gets A Makeover: Alex Morgan Lip Syncing For ChapStick

By Barry Janoff

October 9, 2013: In the 1970s, Olympic and world champion Alpine skier Suzy Chaffee was the marketing face and lips of ChapStick in a campaign that created "Suzy Chapstick."

Fast forward to 2013, where Alex Morgan of the U.S. Women’s National Soccer Team has been signed as the new face and lips of the brand.

According to Farrell Simon, senior brand manager for ChapStick, "Alex Morgan embodies the voice of our consumer."

Pfizer Consumer Healthcare, the makers of ChapStick, said that Morgan would be the brand's first spokesperson in more than a decade. Financial details of the two-year deal were not disclosed.

A national multi-media campaign is scheduled to debut Nov. 4, anchored by TV, print, Internet and POP that will elevate "the importance of lip health and [foster] continued innovation" for ChapStick.

The campaign will support ChapStick Hydration Lock, which "provides eight hours of moisture and contains advanced ingredients . . . to support soft, supple lips and give lips a fuller appearance."

Morgan, who will be part of the team that seeks to compete in the 2015 FIFA Women's World Cup in Canada, also has alliances that include Panasonic, Coca-Cola, Nike and McDonald's.

Another new deal unveiled today will see Morgan featured in campaigns for Mondelez International, which owns such snack brands as Oreo, Wheat Thins, Ritz, Trident and Dentyne.

"Alex Morgan embodies the voice of our consumer and the balance of health, beauty and fun, making her the perfect fit to help evolve the way we view and care for our lips.”

"The goal of our campaign is to open consumer’s eyes to overall lip health in fun and interesting ways, like sharing lip tidbits on TV and social media to our 3.8 million Facebook fans,” Simon said in a statement. “As an avid ChapStick user, Alex Morgan embodies the voice of our consumer and the balance of health, beauty and fun, making her the perfect fit to help evolve the way we view and care for our lips.”

Morgan won a gold medal as a member of the U.S. women's soccer team in the 2012 Summer Olympics and is currently a forward for the National Women’s Soccer League's Portland Thorns.

According to Morgan, “I always have ChapStick with me, whether I’m training or hanging out with my friends, so partnering with ChapStick was a natural fit for me.”

Back to Home Page