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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul202015

Alex Morgan Adds Cover Star With Messi For EA Sports 'FIFA 16' To Her Credentials

By Barry Janoff

July 20, 2015: Fresh off the success of the U.S. Women's National Soccer Team in the 2015 FIFA World Cup, EA Sports said that team forward Alex Morgan would share the cover of its FIFA 16 video game in the U.S. alongside soccer star Lionel Messi. becoming the first woman to appear on an EA Sports FIFA cover.

Concurrently, EA Sports said that Christine Sinclair, captain of the Canadian Women’s National Team, would share the cover with Messi on the version to be released in Canada.

Morgan, on her Twitter account, wrote, "I’m so honored to be featured on the cover of #FIFA16. Thank you @EASPORTSFIFA!"

The FIFA 16 release also marks the first time in its franchise that women's teams will be part of the action, with a dozen nations represented.

A supporting multi-media marketing campaign features Morgan and other members of the U.S. Women's National Team. In the TV spot, a voiceover proclaims, "We're not here to stand and watch — this is our game, too."

“As soon as we knew Women’s National Teams were joining FIFA 16, we immediately recognized that Christine and Alex would be the perfect cover athletes based on their accomplishments and what they represent for their respective countries and the sport of women’s soccer," David Pekush, senior manager of North America marketing for EA Sports, said in a statement. "They are exhilarating players and exude heart and courage on the pitch, and we are extremely proud to be working with them this year.”

EA Sports is an official partner of U.S. Soccer, the sport's governing body in the country.

According to Morgan, “It is an incredible honor to be one of the first women featured on the cover of EA Sports FIFA. I know people all over the world play this game and I’m really excited that FIFA 16 is putting such an important spotlight on women’s soccer. And now to share the cover with today’s greatest player is surreal.”

Morgan's deals also include Nike, Mondelez (Ritz, Oreo, Chips Ahoy), McDonald's, ChapStick, Coca-Cola and Panasonic.

The U.S. won the FIFA Women's World Cup with a 5-2 victory over Japan on July 5.

"I’m really excited that FIFA 16 is putting such an important spotlight on women’s soccer. And now to share the cover with today’s greatest player is surreal.”

Regarding her place on the cover in Canada, Sinclair said, “This year’s World Cup showcased the unbelievable talent and skill in women’s soccer. I’m thrilled that EA Sports is celebrating female athletes in FIFA 16. To be featured in the game and to promote women’s soccer with Alex is really special and another exciting step for women in sports.”

EA Sports said that FIFA 16 would be available starting Sept. 22 in North America on Origin on PC, Xbox One, Xbox 360 games and entertainment system from Microsoft, PlayStation4 and PlayStation3.

U.S. Women's Team, Marketers Look To Kick Some World Cup Grass

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