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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jan302019

For Super Bowl LIII, All Bets ($6B) Are On For 22M People In The U.S.

By Barry Janoff

January 29, 2019: More than 100 million people are expected to watch the New England Patriots and Los Angeles Rams in Super Bowl LIII on Feb. 3.

Not everyone will have a hometown interest in either the Pats or Rams or their players.

Some 22.7 million adults in America plan to bet on the game, wagering $6 billion on the outcome of Super Bowl LIII, according to a new survey released from the American Gaming Assn., Washington DC.

Of that number, 1.8 million plan to bet illegally through a bookie, with millions more likely to bet illegally through offshore online books.

As for the outcome of the game, 52% say they will bet on the Rams, while 48% will bet on the Patriots. according to AGA.

"The interest in legal, regulated sports betting in the United States has never been higher," Bill Miller, AGA's president and CEO, said via the organization.

According to a recent report from AGA,  the NFL, MLB, NBA and NHL could realize a combined $4.2 billion annually not just from legal, regulated sports betting, but from such related platforms as increased consumption of the leagues' products, revenue as a result of spending by betting operators and data providers, advertising, sponsorship revenue and data.

The NFL alone could realize $2.3 billion in increased annual revenue.

“Legal, regulated sports betting will create huge new revenue opportunities for sports leagues — and the NFL could be the biggest winner of all," Sara Slane, svp-public affairs for the AGA, said via the group,

“Once legal sports betting expands across the country, the NFL could take in more than $2 billion a year, reinforcing how much sports leagues stand to gain from increased viewership and private partnerships with sports betting operators,” said Slane.

Caesar's Entertainment earlier this month signed a multi-year pact to become league's first “official casino partner."

The deal was was put at $30 million per year by industry analysts.

Caesar's also has deals with seven NFL clubs, including the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders (with expanded elements when the franchise moves to Las Vegas for the 2020 season) and Philadelphia Eagles.

In September, the Dallas Cowboys became the first NFL team with a casino deal, signing a multi-year pact naming WinStar World Casino and Resort as the official casino of the team.

According to Miller, ”More Americans than ever before will be able to place their bets with legal sports books now operating in eight states, generating valuable revenue for state, local and tribal governments and increasing fan engagement with the game.”

"These results, however, also point to the continued viability of the dangerous, illegal sports betting market in America. It is more important than ever for jurisdictions to enact sound policies that provide a safe, legal alternative with protections for the nearly 23 million Americans who will place a bet on the big game."

AGA said the survey was conducted online by Morning Consult on Jan. 22, 2019 among a national sample of 2,201 adults.

Bettors include those who expect to place a bet online, with a bookie, with a casino sports book, in a pool or squares contest, or casually with a friend.

NFL, MLB, NBA, NHL Eye $4B+ Legal Betting Revenue

NFL Signs Caesar’s Entertainment As Casino Sponsor

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