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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in American Express (1)

Monday
Dec202010

NBA, American Express Charge Ahead With New Multi-Year Marketing Alliance 

December 20, 2010: The NBA has confirmed that it has signed a deal with American Express that brings the company back as an official partner of the league.

Terms of the multi-year pact were not disclosed. American Express had been an NBA marketing partner from 1995-2005.

Under terms of the deal, American Express becomes the official credit card partner of the NBA, USA Basketball, WNBA and the NBA Development League. Amex will provide card members with exclusive experiences and access to regular-season and playoff games, and premier NBA events such as NBA All-Star, the NBA Draft, and NBA Games: London 2011, the league’s first regular-season games in Europe.  As an official partner of USA Basketball, American Express will also provide packages to USA Basketball games and events staged in the U.S. and internationally.  

In addition, the company said it would "establish an expanded presence with NBA teams to complement its existing relationships" with the Boston Celtics, Los Angeles Lakers, New York Knicks and Washington Wizards.

Marketing support will include ads on NBA TV and NBA.com and in-arena signage. During its original alliance, Amex featured NBA and WNBA coaches and players in a series of humorous TV spots, including Lakers head coach Phil Jackson buying lottery tickets, Sue Bird shopping at a neighborhood food store, Jason Kidd taking an eye exam, Jamal Mashburn visiting a voodoo high priestess and Don Nelson purchasing German-to-English dictionaries so that he could yell at Dirk Nowitzki in his native tongue.

As the presenting partner of the NBA All-Star Entertainment Series, American Express will offer card members behind-the-scenes access to the performances at NBA All-Star, including dedicated viewing areas, access to rehearsals and opportunities to meet NBA Legends and players. The series includes performances during the T-Mobile Rookie Challenge & Youth Jam, NBA All-Star Saturday Night presented by State Farm, and the 60th NBA All-Star Game.

Through its global partnership with USA Basketball, American Express will provide card members with private access to USA Basketball exhibition games leading up to the 2012 Summer Olympics in London. Card members will receive game tickets, access to USA Basketball receptions and chances to meet members of the USA Basketball team and coaching staff.

"We look forward to again working with American Express to provide its card members with unique opportunities around our preeminent basketball properties.” 
 
“American Express is a leading global brand and a natural match as an NBA marketing partner,” Mark Tatum, NBA evp-global marketing partnerships, said in a statement.  “As an organization focused on delivering an exciting entertainment experience for basketball fans globally, we look forward to again working with American Express to provide its card members with unique opportunities and experiences around all four of our preeminent basketball properties.” 

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