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What Are You Watching In May 2018
 
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QUICK HITS

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
SOURCE COMSCORE

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Men's Hoops Are 'Toxic'
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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan172016

Spoiler Alert: Anheuser-Busch Super Bowl Ads Include Bud, Bud Light, Shock Top

By Barry Janoff

January 15, 2016: Almost as certain as death and taxes is the fact that Anheuser-Busch would be the exclusive national broadcast beer category advertiser during Super Bowl 50.

The brewer has unveiled plans for its return to the NFL's Big Game, where on CBS it will claim exclusive category rights for the 28th consecutive year.

Anheuser-Busch said it has purchased three minutes of ad time on CBS on Feb. 7, including the "A1" spot, which airs immediately following the opening kickoff.

An estimated 100 million-plus viewers will see commercials for Budweiser, Bud Light, Michelob Ultra and rookie Super Bowl advertiser Shock Top, according to the company.

Thirty-second spots during Super Bowl 50 have sold for upward of $5 million, according to industry analysts, although brands such as Anheuser-Busch, with multiple ads and a long alliance with both the NFL and the Super Bowl broadcast, are given lower rates.

"People have come to expect groundbreaking creative from our brands during the Super Bowl, and this year is no exception," Jorn Socquet, vp-U.S. marketing for Anheuser-Busch, said in a statement.

Anheuser-Busch has purchased Super Bowl air time for Budweiser since 1975 and has run Bud Light ads "for more than 30 years," according to the beer maker.

Anheuser-Busch and the NFL this past season extended their alliance making Bud Light the official beer sponsor for the league via a six-year deal that industry analysts valued at $1.4 billion. Set to expire following Super Bowl LI in 2017, it now runs through Super Bowl LVI in 2022.

Bud Light also has a sponsorship deal with 28 of the NFL's 32 teams.

Michelob Ultra returns with its first Super Bowl spot since 2010 (Super Bowl XLIV).

To help the NFL celebrate the golden anniversary of the Super Bowl, Anheuser-Busch this season released a limited-edition Bud Light Super Bowl 50 bottle with supporting TV, "Super Bowl Throwback"; and 40 cans that honored past Super Bowl winners. It was supported by multimedia marketing that included such TV spots as "Trophy Case" and "Ring," Internet and social media, complete with a #MyTeamCan Twitter element.

Anheuser-Busch said that its Super Bowl ad history includes 14 Ad Meter wins "since the award began in 1989 — the most of any advertiser."

Although details of the TV spots were not disclosed, Anheuser-Busch said that "several commercials and campaigns will be pre-released prior to the CBS broadcast on Feb. 7" and that "fans should check each brand's social media channels leading up to the game for details."

According to Socquet, "A powerful Super Bowl ad can set the tone for a brand's performance throughout the following year and beyond, and we've made significant investments to ensure that this year's spots will connect with fans in new and unexpected ways."

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