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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan172016

Spoiler Alert: Anheuser-Busch Super Bowl Ads Include Bud, Bud Light, Shock Top

By Barry Janoff

January 15, 2016: Almost as certain as death and taxes is the fact that Anheuser-Busch would be the exclusive national broadcast beer category advertiser during Super Bowl 50.

The brewer has unveiled plans for its return to the NFL's Big Game, where on CBS it will claim exclusive category rights for the 28th consecutive year.

Anheuser-Busch said it has purchased three minutes of ad time on CBS on Feb. 7, including the "A1" spot, which airs immediately following the opening kickoff.

An estimated 100 million-plus viewers will see commercials for Budweiser, Bud Light, Michelob Ultra and rookie Super Bowl advertiser Shock Top, according to the company.

Thirty-second spots during Super Bowl 50 have sold for upward of $5 million, according to industry analysts, although brands such as Anheuser-Busch, with multiple ads and a long alliance with both the NFL and the Super Bowl broadcast, are given lower rates.

"People have come to expect groundbreaking creative from our brands during the Super Bowl, and this year is no exception," Jorn Socquet, vp-U.S. marketing for Anheuser-Busch, said in a statement.

Anheuser-Busch has purchased Super Bowl air time for Budweiser since 1975 and has run Bud Light ads "for more than 30 years," according to the beer maker.

Anheuser-Busch and the NFL this past season extended their alliance making Bud Light the official beer sponsor for the league via a six-year deal that industry analysts valued at $1.4 billion. Set to expire following Super Bowl LI in 2017, it now runs through Super Bowl LVI in 2022.

Bud Light also has a sponsorship deal with 28 of the NFL's 32 teams.

Michelob Ultra returns with its first Super Bowl spot since 2010 (Super Bowl XLIV).

To help the NFL celebrate the golden anniversary of the Super Bowl, Anheuser-Busch this season released a limited-edition Bud Light Super Bowl 50 bottle with supporting TV, "Super Bowl Throwback"; and 40 cans that honored past Super Bowl winners. It was supported by multimedia marketing that included such TV spots as "Trophy Case" and "Ring," Internet and social media, complete with a #MyTeamCan Twitter element.

Anheuser-Busch said that its Super Bowl ad history includes 14 Ad Meter wins "since the award began in 1989 — the most of any advertiser."

Although details of the TV spots were not disclosed, Anheuser-Busch said that "several commercials and campaigns will be pre-released prior to the CBS broadcast on Feb. 7" and that "fans should check each brand's social media channels leading up to the game for details."

According to Socquet, "A powerful Super Bowl ad can set the tone for a brand's performance throughout the following year and beyond, and we've made significant investments to ensure that this year's spots will connect with fans in new and unexpected ways."

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