Special to NYSportsJournalism.com
February 1, 2017: When Charles Barkley, a member of the Naismith Memorial Basketball Hall of Fame and current NBA analyst for Turner’s NBA on TNT Inside the NBA, talks about basketball, people generally tend to listen to — though not always agree with — this opinions.
After his war of words with LeBron James, Barkley is taking on another NBA icon, fellow Hall of Famer Earvin "Magic" Johnson, this time for a March Madness-related Kellogg’s campaign.
The multi-media effort, in conjunction with the National Association of Basketball Coaches, is designed to bring attention to the Celebrity Crunch Classic, scheduled to be played in Chaparral High School, Scottsdale, Ariz., on April 2.
The game will see the two hoops icons as head coaches for all-star rosters (to be named): Cheez-It Team Barkley versus Pringles Team Magic.
Marketing centers around the Celebrity Crunch Classic Sweepstakes, offering the opportunity to "play in the game with national and local sports, entertainment, media and lifestyle personalities." (Details here.)
Prizes also include Cheez-It and Pringles products and gear to "help them up their snacking game."
Support includes print, Internet and social media with the hashtag, #CrunchClassicEntry.
The game falls on NCAA Mens’s Div. I basketball Final Four weekend, April 1-3, being played in the University of Phoenix Stadium.
"There's nothing better than throwing down some Cheez-It and Pringles while my favorite team is throwing down some dunks," Barkley said in a statement.
"I'm pumped to be working with Cheez-It and Pringles snacks and look forward to putting a beat down on Magic in the Celebrity Crunch Classic — it's going to be awesome," said Barkley.
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