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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb012017

Charles Barkley Picks His Next Fight: NBA Icon 'Magic' Johnson (For Fun, Food, Hoops)

Special to NYSportsJournalism.com

February 1, 2017: When Charles Barkley, a member of the Naismith Memorial Basketball Hall of Fame and current NBA analyst for Turner’s NBA on TNT Inside the NBA, talks about basketball, people generally tend to listen to — though not always agree with — this opinions.

After his war of words with LeBron James, Barkley is taking on another NBA icon,  fellow Hall of Famer Earvin "Magic" Johnson, this time for a March Madness-related Kellogg’s campaign.

The multi-media effort, in conjunction with the National Association of Basketball Coaches, is designed to bring attention to the Celebrity Crunch Classic, scheduled to be played in Chaparral High School, Scottsdale, Ariz., on April 2.

The game will see the two hoops icons as head coaches for all-star rosters (to be named): Cheez-It Team Barkley versus Pringles Team Magic.

Marketing centers around the Celebrity Crunch Classic Sweepstakes, offering the opportunity to "play in the game with national and local sports, entertainment, media and lifestyle personalities." (Details here.)

Prizes also include Cheez-It and Pringles products and gear to "help them up their snacking game."

Support includes print, Internet and social media with the hashtag, #CrunchClassicEntry.

The game falls on NCAA Mens’s Div. I basketball Final Four weekend, April 1-3, being played in the University of Phoenix Stadium.

"There's nothing better than throwing down some Cheez-It and Pringles while my favorite team is throwing down some dunks," Barkley said in a statement.

"I'm pumped to be working with Cheez-It and Pringles snacks and look forward to putting a beat down on Magic in the Celebrity Crunch Classic — it's going to be awesome," said Barkley.

March Madness

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