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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jul182018

Steelers Antonio Brown Catches The Ball As EA Sports Madden NFL 19 Cover Athlete

By Barry Janoff

July 18, 2018: Almost as anticipated as the Best Actor and Best Movie awards — if not more so in some circles — Electronic Arts officially unveiled Antonio Brown, Pittsburgh Steelers star wide receiver, as the Madden NFL 19 and Madden NFL Overdrive cover athlete.

Brown las month was named as part of the Madden 99 Club.

Madden NFL 19 is scheduled to hit retail Aug. 10 for Xbox One and PlayStation 4 .

Madden NFL Overdrive is the new update for mobile, available Aug. 15, 2018 on iOS and Android.

“I am beyond honored to be on the cover of both Madden games,” Brown, who has 733 receptions, 9,910 yards receiving and 59 TDs since going the Steelers in 2010, said in a statement.

“There’s a lot of milestones athletes dream of, and after being inducted into the Madden 99 Club earlier this year, and now appearing on the cover of this year’s games, it’s clear that business is not just booming, but I’m also among the all-time greatest with these honors.”

Terrell Owens, Pro Football Hall of Fame Class of 2018, is on the cover of the Hall of Fame edition.

Marketing began with a recent promo spot and will continue with a multi-media platform to include Brown.

According to Joshua Rabenovets, senior brand director for EA Sports, “AB has taken the league by storm the past few years and is arguably one of the best wide receivers to ever play in the NFL.

“His game is hot, he’s got a ton of personality on and off the field — he was an easy choice for the Madden NFL 19 cover.”

EA Sports said that players “eager to control Brown and other NFL stars will see the immediate benefits of Real Player Motion in Madden NFL 19.

“RPM technology will give fans even more control of in-game moves and immersive animations, making AB and other players move and act like their real-life counterparts as they charge through the game, showcasing their unique personalities, mannerisms, and of course, celebrations.”

Members of the New England Patriots have been on the over of the past two Madden NFL games: Tom Brady (Madden NFL 18) and Rob Gronkowski (Madden NFL 17).

Brown was part of a group of players on the cover of Madden NFL 14 Mobile.

The last member of the Steelers to front Madden NFL was Troy Polamalu on Madden NFL 10.

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