Top
QUICK HITS

• NFL and Rovio Entertainment are enabling people to play the popular Angry Birds 2 and Angry Birds Evolution games with a Super Bowl LII twist. Within Angry Birds 2, mobile gamers and football fans can outfit their flocks with a choice of any of the 32 official NFL jerseys and helmets to compete in brand new Super Bowl-themed game levels as well as in-game competitions.

& GM men’s team, passed away in his sleep at home Sunday morning. "We are beyond shocked & profoundly saddened," said Pat Kelleher, exec-dir for

POLL POSITION
Which Team Will Win Overwatch League 2018?
 
pollcode.com free polls
KEEPING SCORE

Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Monday
May092011

Apple Sweetens Global 100 Brands List At No. 1, Dropping Google To No. 2

May 9, 2011: Among all the brands in the world, there can be only one that claims the No. 1 spot as being most valuable.

This year, that honor goes to Apple, which registered an 84% increase in value over the past year. Apple's move up from third in 2010 ended Google's four-year reign, dropping the search engine-anchored tech/communications company to second, according to the sixth annual BrandZ Top 100 Most Valuable Global Brands study.

The annual 2011 BrandZ study is compiled by  Millward Brown Optimor, a division of WPP Group.

IBM, which had been ranked No. 2 in 2010, is now No. 3. The Top Ten for 2011 also include (in order) McDonald's, Microsoft, Coca-Cola, AT&T, Marlboro, China Mobile and GE.

Meanwhile, online retailer Amazon edged past Wal-Mart to become the No. 1 retail brand and 14th overall, with a 37% rise in brand value to $37.6 billion.

The Apple brand has increased in value by 859% since 2006 and is now valued at $153.3 billion. Google comes in at $111.5 billion and IBM at $100.8 billion as the only three companies worldwide to top the $100 billion mark, according to the report.

The study also found that that "during the economic recovery of the last year, the combined value of all the brands in the top 100 has risen by 17% and is now worth $2.4 trillion."

The Top 100 Brand categories include apparel, beer, cars, fast food, financial institutions, insurance, luxury, oil/gas, personal care, retail, soft drinks technology and telecom.

Each of the 13 market sectors covered in this study grew in value over the last year. Fast food led the sector growth (22%) followed by luxury (19%) and technology (18%). The oil/gas sector experienced the slowest rate of growth (1%).

"The importance of brand for global business success is becoming increasingly significant," David Roth, CEO at The Store, a retail and marketing consultancy and analyst division at WPP, said in a statement.

According to Roth, over the past year, "The global economy shifted from recovery to real growth, the combined value of all brands in the Top 100 ranking has risen by 64% since 2006 and is now worth $2.4 trillion. Strong brands, while not immune to the vicissitudes of the market, are more protected, prepared, resourceful and resilient."

Among other findings in the 2010 Brandz report:

• Technology and telecom brands dominate the ranking, making up a third of the Top 100 brands, continue to demonstrate their relevance in our daily lives.

•  This year, 19 brands come from emerging markets compared to two in 2006 and 13 in 2010. Emerging market brands make up 19% of the BrandZ Top 100.
 
•  Facebook entered the BrandZ Top 100 for the first time at No. 35 with a 246% surge in brand value.

• Heritage brands remain relevant in a technology age: McDonald's (No. 4), Coca-Cola (No. 6), GE (No. 10) and  IBM (No. 3) "stand out in this study of global brand strength as brands that have survived for more than 50 years. Leadership, strategy and tactics aside, what all of these companies have in common is their use of brand to remain relevant to consumers and drive global business success."

* Among top rivals, Coke (No. 6) far outdistanced Pepsi (No. 63) and Visa (No. 20) surpassed MasterCard (No. 60),

Toyota at No. 27 claims the position as most valuable car brand, rising 11% to $24.1 billion over 2010. According to the report, Toyota demonstrate "the power of strong brands to recover from the most fundamental challenges to product efficacy and reputation." Among car companies, BMW was No. 30 and Mercedes-Benz at No. 50 were the only three to crack the Top 50.

"The global economy shifted from recovery to real growth, the combined value of the Top 100 ranking has risen by 64% since 2006 and is now worth $2.4 trillion."

"Our brand valuations are a powerful measure of an organization's ability to create real and lasting value for shareholders," Eileen Campbell, CEO of brand research for Millward Brown, said in a statement. "By nurturing its brand and constantly innovating, Apple is able to command a high price premium and weather economic turbulence, providing a global business success story that other brands can learn from."

For the full list of 100 brands see here.

Back to Statistics/Surveys

Back to Home Page

Reader Comments (2)

I didn't know those companies are having a fierce competition.
From the data, it must have been a quite long.

September 15, 2011 | Unregistered Commentertyre changer

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>