Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Olympics: Y&R 'Fearless' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Arby's Free Food Foray For March Madness

March 16, 2009: Following in the "free food" footsteps of Denny's and Taco Bell, Arby's said it would give away All-American Roastburgers on Monday, March 23, if any 16th seeded team defeats any of the four No. 1 seeded teams in the NCAA Division I men's basketball tournament this week. The problem: A No. 16 has never defeated a No. 1 in the 70-year history of the event. “Each year at this time, people crave that Cinderella story – the team that takes everyone by surprise,” Jason Abelkop, svp-marketing and national media at Arby’s Restaurant Group, said in a statement. However, hungry hoops fans dreaming of a free Roastburger might want to make other plans. As Sheldon H. Jacobson, a professor of computer science and the director of the simulation and optimization laboratory at the University of Illinois, put it, "In the first round, the No. 1 seed has beaten the No. 16 seed 100% of the time." In this year's tournament, No. 1 Pittsburgh plays No. 16 East Tennessee State (East Region) and No. 1 Connecticut plays No. 16 Chattanooga (West Region) on March 19; and No. 1 North Carolina plays No. 16 Radford (South Region) while No. 1 Louisville plays the winner of tonight's play-in game between Alabama State and Morehead State (Midwest Region), both on March 20. Should the Cinderella story actually happen, Arby's said that customers must bring in proof of the win to participating locations, such as the game’s box score, to receive one free All-American Roastburger per person (while supplies last). Denny's offered a free "Grand Slam" breakfast on Feb. 3, the day after it ran a TV spot during Super Bowl XLIII unveiling the promotion. More than 2 million consumers took Denny's up on the offer. "The response [was] been even better than we thought," John Dillon,vp-marketing at Denny's, said in a statement. "We thought we were going to have a great day, and we had an awesome day." Taco Bell has offered a "Steal a base, steal a Taco" promotion during each of the last two World Series based on a player stealing a base during a game. Last month, Quiznos had a "Million Sub Giveaway" promotion offering a limited-time "free" sub sandwich to consumers who showed up with a printable coupon found at the chain's Web site. Back to Home Page

 

MORE STORIES ON 2009 MARCH MADNESS

Marketing Drives 'March Madness On Demand' Up 60%

Garnett, Howard, T-Mac March To The Madness

Coke Zero Begins March Madness Campaign