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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct262009

Lance Armstrong Wants To Run You Down (And Why You'll Be Happy When He Does)

October 26, 2009: Clear2O, a portable, reusable water bottle with its own replaceable filter, is giving consumers the opportunity to take a bike ride with seven-time Tour de France winner Lance Armstrong.

"This ride is going to be fun and maybe a little bit rigorous," warned Armstrong jokiingly in a statement. "I  just hope the winner is ready."

The catch: You have to enter and win the "Ride with Lance Sweepstakes," and then go to Armstrong's hometown of Austin, Texas, to make the opportunity a reality. The grand prize winner and a friend will receive an all-expense paid trip to Austin where they will take a ride with Armstrong on their new TREK bike, which is another of Armstrong's marketing partners.
 
Now through Dec. 7, consumers are being directed to www.Facebook.com/C2GoRideWLance, Twitter@Clear2Go2Win or www.Clear2o.com. to find full entry details, rules and regulations.

The company said that Armstrong helped design the Clear2O bottle with a replaceable filter so that it could be filled from any tap water source to reduce the use of bottled water.
 
"Working with Lance on the launch of Clear2Go this year has been such a positive experience for us,"  Stu Levitan, a general manager at parent company Applica Consumer Products, said in a statement. "Everywhere we go consumers ask us about what he's like, so we thought let's give them a chance to find out in a way that encourages health and fitness."

Armstrong's other marketing partners include FRS, 24 Hour Fitness, Nike, Michelob Ultra and Oakley. Armstrong currently is training for the 2010 Tour de France as part of Team RadioShack. The Lance Armstrong Foundation, under the LiveStrong banner, is raising awareness and funds worldwide to find a cure for cancer.

Is Lance Armstrong The Right 'Spokes-Person' For Michelob Ultra?

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