Lance Armstrong Wants To Run You Down (And Why You'll Be Happy When He Does)

October 26, 2009: Clear2O, a portable, reusable water bottle with its own replaceable filter, is giving consumers the opportunity to take a bike ride with seven-time Tour de France winner Lance Armstrong.

"This ride is going to be fun and maybe a little bit rigorous," warned Armstrong jokiingly in a statement. "I  just hope the winner is ready."

The catch: You have to enter and win the "Ride with Lance Sweepstakes," and then go to Armstrong's hometown of Austin, Texas, to make the opportunity a reality. The grand prize winner and a friend will receive an all-expense paid trip to Austin where they will take a ride with Armstrong on their new TREK bike, which is another of Armstrong's marketing partners.
Now through Dec. 7, consumers are being directed to, Twitter@Clear2Go2Win or to find full entry details, rules and regulations.

The company said that Armstrong helped design the Clear2O bottle with a replaceable filter so that it could be filled from any tap water source to reduce the use of bottled water.
"Working with Lance on the launch of Clear2Go this year has been such a positive experience for us,"  Stu Levitan, a general manager at parent company Applica Consumer Products, said in a statement. "Everywhere we go consumers ask us about what he's like, so we thought let's give them a chance to find out in a way that encourages health and fitness."

Armstrong's other marketing partners include FRS, 24 Hour Fitness, Nike, Michelob Ultra and Oakley. Armstrong currently is training for the 2010 Tour de France as part of Team RadioShack. The Lance Armstrong Foundation, under the LiveStrong banner, is raising awareness and funds worldwide to find a cure for cancer.

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