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Best Marketing Events March 2017
 
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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun262009

Lance Armstrong, Nike Campaign Pumps Up Volume For Cancer Awareness Activation

June 26, 2009: Lance Armstrong, the hardest working athlete on the planet in the fight against cancer, will be featured in a new integrated media and grassroots campaign from Nike that also incorporates other world-class athletes, celebrities and survivors asking people to join the global fight against the disease. Nike has been a long-time leader in raising cancer awareness and helped Armstrong establish the LiveStrong initiative and Lance Armstrong Foundation.


The campaign, “It’s About You,” includes a TV spot, "Drive," and a collection of digital short films, all via Nike's lead agency, Wieden+Kennedy, Portland, Ore. June 28th. Both 30- and 60-second versions of the spot will break June 28 on network and cable including ABC, CBS, Fox, NBC, Comedy Central, ESPN and MTV. Versus will air the spot throughout its coverage of the Tour de France, July 4-26, in which Armstrong will be participating. In addition to Armstrong, others featured in the campaign include athletes Jon Lester of the Boston Red Sox, and track & field stars Sanya Richards and LaShawn Merritt; actors Patrick Dempsey (Grey's Anatomy) and Evan Handler (Sex and the City) and other cancer survivors including three-time Iditarod winner Lance Mackey and Sean Swarner, who was the first cancer survivor to summit Mt. Everest. An experiential element will activate via LiveStrong “Chalking” events in New York, Los Angeles, San Francisco, Chicago and along the Tour de France course, where inspirational messages from cancer survivors will be written on streets, sidewalks and walls.


“This campaign is not about me," Armstrong said in a statement. "I’m just one person, and I can’t fight a global epidemic alone. We’re celebrating the strength of those facing the adversity of cancer and giving them new ways to share their stories. It’s about inspiring people to turn hope into action, so we can beat this disease that strikes far too many, too often.” Back to Home Page