Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun092010

New Balance Set To Run With New Marketing From Arnold Worldwide

June 8, 2010: New Balance is preparing to roll out new marketing creative after naming Boston-based Arnold Worldwide as its global agency of record. Arnold replaces BBDO, New York, which had been New Balance's lead agency since 2007.

Arnold Worldwide has strong experience in sports and athletic brand advertising and marketing, having worked with such brands as ESPN, Nike, Titleist, the U.S. Open Tennis Championships and the Miami Dolphins. The agency is charged with strategic and creative duties, as well as providing integration guidance for all marketing components across the company's roster agencies.

New Balance, also based in Boston, was founded more than 100 years ago, with a focus on running and fitness that includes athletic and lifestyle footwear, apparel and accessory products. More than 44 million people in the U.S. jog on a regular basis, up 6.7% from 2008, according to the Sporting Goods Manufacturers Assn., Silver Spring, MD.

"We are confident that Arnold's proven experience in sports and athletic brand advertising will help us continue to build our business and capitalize on future growth opportunities," Rob DeMartini, president and CEO at New Balance, said in a statement. "We share Boston as our hometown and both understand the importance of delivering creative communications to our consumers that will drive our brand forward."

According to Andrew Benett, global CEO of Arnold Worldwide and global chief strategy officer of parent company Havas Worldwide, "New Balance is one of those great brands that every agency wants to work with, It's a company devoted to innovation, technology and, above all else, its valued customers. We couldn't be more excited to partner with New Balance and help shape its next chapter of success."

Back to Ad Agencies

Back to BostonSportsJournalism.com

Back to Home Page