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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
May032016

Now Batting: Despite PED History, Alex Rodriguez Gets Deal With JBL Audio

By Barry Janoff

May 3, 2016: Despite his trials and tribulations over the past few years, Alex Rodriguez is still a star with high visibility, and Harman International plans to take advantage of that by signing the MLB vet as a spokesman for its JBL Audio brand.

Citing his "legendary work ethic, relentless dedication and love for the game," Harman said Rodriguez would "participate in a series of marketing initiatives, including integrated social media and content programs that will drive consumer engagement with the brand’s audio products."

Financial terms were not disclosed. Rodriguez earns less than half a million dollars a year from endorsements, mainly due to his PED history, according to industry analysts.

The 40-year-old Rodriguez, now in his 22nd season and 12th with the New York Yankees, missed the entire 2014 season due to his suspension by MLB for his association with Biogenesis of America and PEDs. That followed his admitting in 2009 that he had used steroids earlier in his career.

Rodriguez returned in 2015 to hit 33 homers and record 84 RBI. He currently is less than ten homers away from a career total of 700, and is also less than 20 hits away from 3,100.

Looking past the PED situation, Harman said it signed Rodriguez for his overall body of work and dedication.

"From the time he took the field at the age of 18, to reaching his 3,000th hit as a league veteran, Alex Rodriguez has always been made for the world’s biggest stage," Ralph Santana, CMO for Harman, said in a statement. "His legendary work ethic, relentless dedication and love for the game mirrors JBL’s passion for music and the blood, sweat and tears that musicians around the world put into making great sound."

Rodriguez joins a roster of JBL brand ambassadors that includes former teammate and Yankee legend Mariano Rivera, Stephen Curry (Golden State Warriors), Damian Lillard (Portland Trail Blazers), rock band Linkin Park, musician/producer Quincy Jones, Indian film composer/producer/musicianAR Rahman and world-renowned pianist Lang Lang.

The pact with Rodriguez also enhances Harman's alliance with the Yankees, which includes "1,784 JBL speakers throughout Yankee Stadium."

"His legendary work ethic, relentless dedication and love for the game mirrors JBL’s passion for music."

“As Rodriguez continues to inspire fans from around the world, JBL will be there to amplify the soundtrack, from pre-game workouts to the thunderous home run cheers to post-game celebrations," said Santana. "We’re excited to strengthen our partnership with the Yankees and look forward to collaborating in new and innovative ways with A-Rod.”

According to Rodriguez, "Whether I’m looking to amp up my workout, focus for a game, or hang out with my kids, music is my outlet. As a lifelong music fan, I have always appreciated high quality sound that does justice to the tunes I love.

"I’m excited to partner with JBL to inspire others to choose the best in sound as well wherever they are whether it’s in the car, at home or on the way to the ballpark," said Rodriguez.

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