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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb202015

'Ambitious' Asics Global Campaign Empowers Everyone To Run The World

By Barry Janoff

February 19, 2015: Armed with numbers that show the category of running is is on a growth trajectory and that more people are spending more money on running-related footwear, Asics has unveiled a global marketing campaign that boasts, "It's a big world. Go run it."

Asics plans a multi-platform approach that the brand is calling its "most ambitious to date," including a launch umbrella TV spot that will be followed during the year with sport-specific ads covering tennis and rugby.

Ascis also said it would release 15 short films throughout the year in which brand-sponsored athletes discuss their training routines and diets.

Lead agency is 180 Amsterdam.

Late last year, when Asics opened a high-profile store in New York's Times Square, Kevin Wulff, president and CEO for Asics America Group, explained the company's strategy. "As a global brand, Asics is dedicated to bringing the best in athleticism and innovation to our family, friends and fans," Wulff said.

Katsumi Kato, head of global marketing for Asics, echoed that strategy regarding the new campaign.

"Our new advertising campaign signifies a major step in communicating the Asics brand on a global level," Kato said in a statement. "This demonstrates Asics is the leading running brand, inspiring and helping athletes of all ages and abilities to experience running in all its forms."

The launch spot, shot in New Zealand, includes such athletes as world champion triathlete Gwen Jorgensen, Olympic hurdler and sprinter Queen Harrison, 800m runner Ryan Martin, elite training and fitness competitor Rosario Rios-Aguilar and elite trail runners Sissi Cussot and Genis Zapater along with a bevy of non-competitive running enthusiasts.

According to Asics, the spot "promotes the diversity of running, with Asics bringing every kind of runner together and encouraging them to push boundaries and achieve their goals together." It shows runners of all ages and abilities on streets, country roads, forest trails, snow, ice and mountains "demonstrating the diversity of running and Asics' expert equipment." (See the full spot here.)

Support includes print, outdoor, Internet, social media, POP and activations at marathons around the globe, including the Asics L.A. Marathon (March 15), which has the tag line, "It's A Big Race. Go Run It."

The tennis campaign, 'It's a Tough Game. Go Smash It.," will feature tennis star Gael Monfils (currently ranked No. 21 in the world) and is scheduled to break in May.

The rugby-focused campaign will be launched "in the second half of the year," according to Asics.

According to the National Sporting Goods Assn., total running and jogging participation in 2013 was 42 million, up 5% from 40 million in 2012. Since 2009, participation is up 30%, with men up 14% and women up 50%.

Also according to NSGA, running shoe sales totaled $3.09 billion in 2013, up 31% since 2009, and running apparel sales totaled $1.07 billion in 2013, up 13% since 2009.

According to Kato, "We believe 'It's a big world. Go run it.' will appeal to all types of runners, whilst also keeping the sport fun and accessible."

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