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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb202015

'Ambitious' Asics Global Campaign Empowers Everyone To Run The World

By Barry Janoff

February 19, 2015: Armed with numbers that show the category of running is is on a growth trajectory and that more people are spending more money on running-related footwear, Asics has unveiled a global marketing campaign that boasts, "It's a big world. Go run it."

Asics plans a multi-platform approach that the brand is calling its "most ambitious to date," including a launch umbrella TV spot that will be followed during the year with sport-specific ads covering tennis and rugby.

Ascis also said it would release 15 short films throughout the year in which brand-sponsored athletes discuss their training routines and diets.

Lead agency is 180 Amsterdam.

Late last year, when Asics opened a high-profile store in New York's Times Square, Kevin Wulff, president and CEO for Asics America Group, explained the company's strategy. "As a global brand, Asics is dedicated to bringing the best in athleticism and innovation to our family, friends and fans," Wulff said.

Katsumi Kato, head of global marketing for Asics, echoed that strategy regarding the new campaign.

"Our new advertising campaign signifies a major step in communicating the Asics brand on a global level," Kato said in a statement. "This demonstrates Asics is the leading running brand, inspiring and helping athletes of all ages and abilities to experience running in all its forms."

The launch spot, shot in New Zealand, includes such athletes as world champion triathlete Gwen Jorgensen, Olympic hurdler and sprinter Queen Harrison, 800m runner Ryan Martin, elite training and fitness competitor Rosario Rios-Aguilar and elite trail runners Sissi Cussot and Genis Zapater along with a bevy of non-competitive running enthusiasts.

According to Asics, the spot "promotes the diversity of running, with Asics bringing every kind of runner together and encouraging them to push boundaries and achieve their goals together." It shows runners of all ages and abilities on streets, country roads, forest trails, snow, ice and mountains "demonstrating the diversity of running and Asics' expert equipment." (See the full spot here.)

Support includes print, outdoor, Internet, social media, POP and activations at marathons around the globe, including the Asics L.A. Marathon (March 15), which has the tag line, "It's A Big Race. Go Run It."

The tennis campaign, 'It's a Tough Game. Go Smash It.," will feature tennis star Gael Monfils (currently ranked No. 21 in the world) and is scheduled to break in May.

The rugby-focused campaign will be launched "in the second half of the year," according to Asics.

According to the National Sporting Goods Assn., total running and jogging participation in 2013 was 42 million, up 5% from 40 million in 2012. Since 2009, participation is up 30%, with men up 14% and women up 50%.

Also according to NSGA, running shoe sales totaled $3.09 billion in 2013, up 31% since 2009, and running apparel sales totaled $1.07 billion in 2013, up 13% since 2009.

According to Kato, "We believe 'It's a big world. Go run it.' will appeal to all types of runners, whilst also keeping the sport fun and accessible."

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