Top
NEWS REAL

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on television, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr112019

Long-Distance Runners: Asics Returns To Sponsorship Role With L.A. Marathon

By Barry Janoff

April 10, 2019: When it comes to the Los Angeles Marathon, what goes around the 26.22 mile distance comes around.

Conqur Endurance Group has signed a five-year deal naming sports performance brand Asics the “official footwear and apparel partner and presenting sponsor” for the Los Angeles Marathon, beginning with the next event, scheduled for March 8, 2020.

Asics returns to a role it had as the event’s title sponsor in 2014-15.

Skechers Performance took over as presenting sponsor from 2016 through 2019 Marathon last month.

Financial terms of the Asics’ pact were not released.

Asics and Conqur said they would re-launch their alliance in January 2020, beginning with the Pasadena Half Marathon,

The renewed union with the Los Angeles Marathon is part of Asics’ strategy to build a “heritage deeply rooted in running.

The brand said it is “making significant investments beginning this year to ensure it reclaims the top industry status.

In addition to the 2020 Los Angeles Marathon, Asics said it would expand its partnership in Southern California by becoming an official partner for the Pasadena Half Marathon at the Rose Bowl, The LA Big 5K, and Santa Monica Classic 5K and 10K.

Asics recently signed multi-year sponsorship deals with female distance runners Emma Bates and Allie Kieffer.

Asics will also look to support Conqur's extensive youth running and community programs.

"Our partnership with Conqur to become the presenting sponsor of the Los Angeles Marathon solidifies our commitment to the run category," Koichiro Kodama, CEO of ASICS North America, said via the Irvine, Calif.-based company, with global corporate headquarters in Japan.

"Asics is back and more dedicated than ever to drive our brand forward as we build off of the very foundation we were created on — performance running. We are honored to have this opportunity once again and look forward to reconnecting with our core audience to bring the west coast community together to celebrate this great sport."

The multi-year agreement will be supported with “significant brand integration, on-site and in-store event activations, digital and social content, broadcast integrations and online retail promotions.”

"Asics is back and more dedicated than ever to drive our brand forward as we build off of the very foundation we were created on — performance running."

Leading into the 2020 Los Angeles Marathon, Asics said it would launch a collection of limited edition products, featuring footwear, apparel and accessories for the 2020 race. The collection will be available at Asics Web site, select Asics retail stores and the 2020 Los Angeles Marathon Expo.

Current Los Angles Marathon partners also include Big 5 Sporting Goods, Muscle Milk, Clif, Turkish Airlines, Hyundai and Corona Premier.

The Los Angeles Marathon begins at Dodger Stadium, runs through Los Angeles and ends at Ocean Ave. and Santa Monica Blvd.

According to  Murphy Reinschreiber, Conqur's COO, ”For the 30th Anniversary of the Los Angeles Marathon (in 2015), Asics lit-up L.A. by spotlighting every mile of the Stadium to the Sea course.

“It's fitting that we're reconnected with Asics in time for the Marathon's 35th Anniversary race on March 8, 2020.”

Back to Home Page