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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

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Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Feb132012

Q&A: With NBA, NCAA, MLB And Olympic Stops, Sports Is Fare Game At Subway

By Barry Janoff

Feb. 14, 2012: it's one thing to say you want your company to have a strong sports marketing platform. But it's another thing to take that strategy and actually make it work.

Welcome to the world of Subway, which uses its sports marketing alliances as part of a broader strategy to connect with consumers and fans worldwide. Over the past decade, as Subway grown to more than 36,000 locations in nearly 100 countries, the QSR has extended its sports-sponsorship menu to include athletes from and alliances with Nascar, WWE, the NFL, NBA, Major League and Little League Baseball and the Olympics.

Subway's messages also can be seen and heard as a primary sponsor on ESPN Radio and ESPN 2's Mike & Mike in the Morning, with Mike Greenberg and Mike Golic; as an "official training partner" for the ING NYC Marathon; and even the USA Sevens International Rugby Championship, which took place in Las Vegas this past weekend, with 16 nations worldwide.

Among its current roster of Famous Fans (don't call them product endorsers) are Justin Tuck, Ndamukong Suh, Blake Griffin, Carl Edwards, Michael Phelps and his mom Debbie, Apolo Ohno, Ryan Howard, Nastia Liukin and Jay Glazier of Fox Sports. But the company's most Famous of Fans is Jared Fogle, who 14 years ago became part of a national campaign to show how incorporating Subway into his life helped him to lose - and keep off - nearly 250 pounds.

NYSportsJournalism spoke with Tony Pace, svp/global CMO for Subway FAF (Franchise Advertising Fund), at a Subway location on Fifth Ave. in New York during an event in which Justin Tuck of the Super Bowl XLVI champion New York Giants showed up unannounced to work the counter and serve sandwiches to customers.

NYSportsJournalism.com: How does having Justin Tuck show up unannounced to serve Subway sandwiches help support Subway's message?

Tony Pace: We did this in Indianapolis during Super Bowl week, not with Justin because he was getting ready to play in the game, but we had Michael Strahan and Jay Glazier on separate days. Great response both times. And as you can see here, people like it. For Subway, February is 'Febru-Any.' And we also are doing a Footlong Nation Appreciation to say thanks to all of our fans (people vote for their favorite Footlong for the opportunity to win prizes, include Subway Footlongs for life). The media knew that Justin would be here, but it was not announced to the public. However, given the extent of social media these days, it really wasn't that much of a secret. People were tweeting, 'Justin Tuck is at the Subway on 5th and 29th. Come on over.' [Laughs.]

NYSJ: Did it take a lot of convincing to get Justin to do this?

TP: No. He's great. We even gave him a green foam hand with '$5 Footlong' [written on it] and he was outside doing the Tuck bow. Obviously, we're capitalizing on the Giants' Super Bowl win. But he's been a great Famous Fan for us for some time. He looks comfortable [behind the counter].

NYSJ: is he a potential Subway franchise owner in the making?

TP: You never know. [Laughs.] He's been a Subway consumer at least since he was a freshman at Notre Dame. He weighed something like 200 pounds, and his strength-and-conditioning coach gave him a meal card and told him, 'Go eat at Subway as much as you can. That'll help make you a great defensive end.'

NYSJ: Did you give him the official 'Tony Pace test' where you ask a potential endorser their favorite Subway sandwich?

TP: Justin has a favorite, but he knows the whole menu as well as anyone. [Tuck's favorite sandwich is Spicy Italian]. The test, as you refer to it, is I ask an athlete who wants to work with us if he or she has a favorite Subway sandwich. If they name one, and it's ingredients, right away, then we talk [about a deal]. If they say, 'It's on white bread,' I reply, 'We don't serve white bread' and say [to them], 'Thanks, but no thanks.' The Famous Fans who endorse Subway really do eat at Subway.

NYSJ: Aligning with NFL players gives Subway a broad spectrum of fans and possible consumers. What about Subway's deal with the USA Sevens International Rugby Championship, which took place in Las Vegas this past weekend [Feb. 10-12]?

"Everyone is looking for ways to distinguish themselves in the sports marketing space. [Rugby] is a sport that is on a good trajectory." — Tony Pace

TP: As a rugby player from back in the day, I have a fondness for the sport. Rugby is one of those sports that is on a positive trajectory as it expands in the U.S. and people begin to understand what it is. We've been in that space for a couple of years, looking for ways to build the sport and have the rugby more associated with Subway. Everyone is looking for ways to distinguish themselves in the sports marketing space, and if you get involved early with a sport that is on a good trajectory, that is one way to do it. So we are happy to be involved with rugby.

NYSJ: What activations are you looking at as far as March Madness?

TP: We do a lot of advertising. We have a great relationship with Blake Griffin, whom we've worked with since he came out of Oklahoma. And the Los Angeles Clippers this year with the acquisition of Chris Paul are in pretty good shape and getting a lot of national attention. So Blake will be in a lot of things we are doing.

NYSJ: What about the 2012 MLB season?

TP: We have a good relationship with Ryan Howard, so we're excited about the 2012 baseball season. He had that very difficult injury right at the end of the Philadelphia Phillies playoff run last year. But he's coming back pretty strong from everything that I hear. We very happy to hear that. He eats at Subway, and we love that. But his return is all due to his doctors and his hard work.

NYSJ: What about looking toward activations for the Summer Olympics?

TP: Well, a certain Famous Fan of ours is a pretty darn good swimmer. [Laughs.] Michael is training very aggressively and we are part of his training routine. So expect to see [Subway Olympics marketing] with Phelps.

NYSJ: Can we expect to see some new Famous Fans in Subway marketing?

TP: We usually tie in with someone coming out of the NFL Draft, so we're talking with a few folks now. At this very restaurant, we build the busts of [our new NFL spokesmen] made out of Subway ingredients. We did it a couple of years ago with Ndamukong Suh and C.J. Spiller and last year we did it with Mark Ingram.

NYSJ: This will be a busy sports year, so do you expect to ramp up Subway's overall sports marketing activation?

TP: As we like to say, 2012 will be a big year for athletes everywhere. Justin started the year off for us with a bang. So from a marketing standpoint, Subway is thrilled. And as a die-hard New York Giants fan, I've had a smile on my face since the Super Bowl.

PHOTOS: NYSportsJournalism; Justin Tuck: Diane Bondareff/AP Images for Subway; Michael Phelps, Jared Fogel: AJ Mast/Subway Restaurants

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