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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan262017

Atlanta Begins Year-Long Marketing Campaign For CFB '18 Title Game

By Barry Janoff

January 25, 2017: The city of Atlanta is living up to its nickname of "Hot-Lanta" these days.

The NFL’s Falcons are in Super Bowl LI and next season will begin play in their new $1.5 billion Mercedes-Benz Stadium. The Hawks are making a strong run for the NBA playoffs. The expansion United FC are preparing for their first MLS season. This spring, for the 2017 MLB season, the Braves will move into their new stadium, SunTrust Park.

In February 2019 Super Bowl LIII will be played in 71,000-seat Mercedes-Benz Stadium.

And this January, the 2018 College Football National Championship Game will be played in the new stadium.

Although that game is more than 340 days off, the Atlanta Football Host Committee wants to get the party started now. This week, AFHC unveiled a multi-media effort to raise awareness not only for the game and the host venue but also for the city of Atlanta.

The effort initially will be titled "I’m In" and include Internet, digital and outdoor featuring politicians, celebrities and local leaders "who make hosting the game possible."

Creative will feature Atlanta Mayor Kasim Reed, Atlanta chief of police Erika Shields, Atlanta public schools Teacher of the Year (2015-16) Jerry Kosoff, world-renowned locals Zac Brown Band and other "behind-the-scene employees who make it possible to host such a major sporting event," according to AFHC.

A press conference to launch the campaign was held this week in Centennial Olympic Park near the first sign, which depicts Mayor Reed alongside the words, "I’m In" and the 2018 championship game logo.

"For Atlanta, this event is more than just a football game," said Dan Corso, president for the Atlanta Sports Council.

Other billboards will be located throughout the city, with one keeping running countdown until game day.

The week prior to the game itself will see the campaign morph to "Atlanta’s All In."

Outfront Media, one of the largest out-of-home media companies in North America, was signed to work in partnership with AFHC for the '18 College Football Playoff National Championship.

Outfront Media's in-house full-service creative boutique, Outfront Studios, worked with AFHC to "conceptualize, create, and develop the 'I’m In' out-of-home campaign, aiming to build awareness for Atlanta being named host city for next year's event.

"We are excited to work with the AFHC on a campaign that has deep ties to Atlanta and its people," Eddy Herty, Outfront Media's national creative director, who also leads Outfront Studios, said in a statement. "We pride ourselves on the ability to deliver impactful and engaging work for our clients, and our team had a lot of fun working with the AFHC on the 'I'm In' concept and creative.

"We believe it will resonate with both Atlanta residents and college football fans across the nation. There are 128 schools competing to reach the final game in Atlanta, and our efforts will help promote this championship every day until it takes place," said Herty.   

Trenches Sports and Entertainment in Atlanta is the exclusive sales agency.

Also this week, the Atlanta Sports Council launched a Championship Hosting Division, which will focus on "streamlining efficiencies for planning and producing major sporting events locally."

For ASC, that includes the '18 College Football Championship, Super Bowl LIII and the 2020 NCAA Men’s Final Four, which will be played in Mercedes-Benz Stadium.

"Sporting events of this caliber are once-in-a-lifetime opportunities to be a part of, and we're honored Atlanta was chosen to host next year's game," ASC’s Corso said in a statement. "Our goal for the 'I'm In' program was to create a sustainable campaign that could attract national attention all year long, but also tie into our local roots.

"The creative highlights how everyone came together — both well-known Atlanta stars and those playing pivotal behind-the-scenes roles — all to make the 2018 College Football Playoff National Championship the best experience yet.," said Corso.

Mercers-Benz Stadium, scheduled to officially open this summer, currently has ten founding partners, including Coca-Cola, Equifax, The Home Depot, NCR, Novelis, SCANA Energy, SunTrust, IBM and American Family Insurance.

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