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Best Marketing Events March 2017
 
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KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Coffee Shop' (March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan262017

Atlanta Begins Year-Long Marketing Campaign For CFB '18 Title Game

By Barry Janoff

January 25, 2017: The city of Atlanta is living up to its nickname of "Hot-Lanta" these days.

The NFL’s Falcons are in Super Bowl LI and next season will begin play in their new $1.5 billion Mercedes-Benz Stadium. The Hawks are making a strong run for the NBA playoffs. The expansion United FC are preparing for their first MLS season. This spring, for the 2017 MLB season, the Braves will move into their new stadium, SunTrust Park.

In February 2019 Super Bowl LIII will be played in 71,000-seat Mercedes-Benz Stadium.

And this January, the 2018 College Football National Championship Game will be played in the new stadium.

Although that game is more than 340 days off, the Atlanta Football Host Committee wants to get the party started now. This week, AFHC unveiled a multi-media effort to raise awareness not only for the game and the host venue but also for the city of Atlanta.

The effort initially will be titled "I’m In" and include Internet, digital and outdoor featuring politicians, celebrities and local leaders "who make hosting the game possible."

Creative will feature Atlanta Mayor Kasim Reed, Atlanta chief of police Erika Shields, Atlanta public schools Teacher of the Year (2015-16) Jerry Kosoff, world-renowned locals Zac Brown Band and other "behind-the-scene employees who make it possible to host such a major sporting event," according to AFHC.

A press conference to launch the campaign was held this week in Centennial Olympic Park near the first sign, which depicts Mayor Reed alongside the words, "I’m In" and the 2018 championship game logo.

"For Atlanta, this event is more than just a football game," said Dan Corso, president for the Atlanta Sports Council.

Other billboards will be located throughout the city, with one keeping running countdown until game day.

The week prior to the game itself will see the campaign morph to "Atlanta’s All In."

Outfront Media, one of the largest out-of-home media companies in North America, was signed to work in partnership with AFHC for the '18 College Football Playoff National Championship.

Outfront Media's in-house full-service creative boutique, Outfront Studios, worked with AFHC to "conceptualize, create, and develop the 'I’m In' out-of-home campaign, aiming to build awareness for Atlanta being named host city for next year's event.

"We are excited to work with the AFHC on a campaign that has deep ties to Atlanta and its people," Eddy Herty, Outfront Media's national creative director, who also leads Outfront Studios, said in a statement. "We pride ourselves on the ability to deliver impactful and engaging work for our clients, and our team had a lot of fun working with the AFHC on the 'I'm In' concept and creative.

"We believe it will resonate with both Atlanta residents and college football fans across the nation. There are 128 schools competing to reach the final game in Atlanta, and our efforts will help promote this championship every day until it takes place," said Herty.   

Trenches Sports and Entertainment in Atlanta is the exclusive sales agency.

Also this week, the Atlanta Sports Council launched a Championship Hosting Division, which will focus on "streamlining efficiencies for planning and producing major sporting events locally."

For ASC, that includes the '18 College Football Championship, Super Bowl LIII and the 2020 NCAA Men’s Final Four, which will be played in Mercedes-Benz Stadium.

"Sporting events of this caliber are once-in-a-lifetime opportunities to be a part of, and we're honored Atlanta was chosen to host next year's game," ASC’s Corso said in a statement. "Our goal for the 'I'm In' program was to create a sustainable campaign that could attract national attention all year long, but also tie into our local roots.

"The creative highlights how everyone came together — both well-known Atlanta stars and those playing pivotal behind-the-scenes roles — all to make the 2018 College Football Playoff National Championship the best experience yet.," said Corso.

Mercers-Benz Stadium, scheduled to officially open this summer, currently has ten founding partners, including Coca-Cola, Equifax, The Home Depot, NCR, Novelis, SCANA Energy, SunTrust, IBM and American Family Insurance.

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