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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov232015

ATP Continues To Swing Deals, Signing Historic Alliance With Emirates Airline

By Barry Janoff

November 23, 2015: On the same day that world No. 1 ranked men's tennis player Novak Djokovic won his record fourth consecutive Barclays ATP World Tour Finals crown, the ATP unveiled a deal that would see Emirates Airline move from platinum status to the premier partner of the ATP World Tour.

The five-year alliance begins with the 2016 season.

Financial terms were not shared, but ATP, the governing body of men’s pro tennis, said the agreement "represents the biggest sponsorship deal" in its history.

Industry analysts valued the deal at upward of $50 million, $10 million per year over five years.

Emirates replaces Corona as the Tour’s premier partner following the expiration of the agreement with the Mexican beer brand at the end of this year.

"It says a lot about where we are as a sport that an industry leader in Emirates, such a highly regarded and well-established player in the sports marketing world, has chosen to further increase its presence and association with the ATP World Tour,” Chris Kermode, ATP executive chairman and president, said in a statement.

“The partnership provides a long-term commitment and a true vote of confidence for the future health of our sport. We look forward to continuing and developing the successful partnership we have built over the years," said Kermode.

The deal comes on the heels of the ATP signing a multi-year deal with Tennis Channel to extend its alliance with the ATP World Tour and its broadcast arm, ATP Media. Tennis Channel and the ATP World Tour have been aligned since 2003, the network’s first year on-air.

In November, French automaker Peugeot signed a deal to become a platinum partner for the ATP World Tour as well as the official car at more than 20 ATP World Tour tennis tournaments, beginning in 2016.

Peugeot said it would use its primary tennis spokespersons, led by Djokovic and No. 8 ranked David Ferrer, in efforts to support the alliance.

Emirates has been a platinum partner of the ATP World Tour since 2013, as well as title sponsor of the Emirates ATP Rankings.

As official airline and premier partner for the ATP World Tour, Emirates said it would use its global marketing rights to deliver a "powerful and consistent presence via the Tour’s iconic net branding at approximately 60 tournaments worldwide to reach a cumulative broadcast audience in excess of 800 million."

In 2016, the ATP World Tour will include 62 tournaments in 31 countries in six continents.

Emirates' multi-platform marketing support will extend to TV, print, activation across its carrier network, on-site activation, Internet and social media. That includes the ATP Web site, which receives more than 35 million visits a year, per ATP.

According to Boutros Boutros, Emirates divisional svp-corporate communications, marketing and brand, “Emirates is pleased to enhance its partnership with the ATP World Tour,” said  “For Emirates, the global reach offered by sponsoring the ATP World Tour affords us the opportunity to connect and engage with millions of tennis fans around the globe."

ATP is the governing body of the men's professional tennis circuits the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour, with 62 tournaments in 32 countries,

Among other tennis alliances, Emirates is title sponsor for the U.S. Open Series and a partner with the Grand Slam events at the U.S. Open and the French Open, the BNP Paribas Open, Barcelona Open and the Rogers Cup.

Emirates also has a deal with Arsenal Football Club that includes stadium naming rights and a jersey-front sponsorship deal.

"Emirates offers direct flights to nearly 90% of the 32 countries visited by the ATP World Tour making this partnership particularly relevant for our customers," said Boutros. "Tennis truly is an international sport and it is our own appreciation of this sport that has been the catalyst behind our growing tennis sponsorship portfolio."

ATP platinum partners include Ricoh, FedEx and Infosys.

Gold partners include Moët & Chandon, Enel, Rolex and Vixlet.

Tennis Channel Extends Exclusive Multi-Platform Deal With ATP World Tour

Peugeot Aces Global Deal With ATP Tennis Tour, Brings Djokovic Along For The Ride

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