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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov232015

ATP Continues To Swing Deals, Signing Historic Alliance With Emirates Airline

By Barry Janoff

November 23, 2015: On the same day that world No. 1 ranked men's tennis player Novak Djokovic won his record fourth consecutive Barclays ATP World Tour Finals crown, the ATP unveiled a deal that would see Emirates Airline move from platinum status to the premier partner of the ATP World Tour.

The five-year alliance begins with the 2016 season.

Financial terms were not shared, but ATP, the governing body of men’s pro tennis, said the agreement "represents the biggest sponsorship deal" in its history.

Industry analysts valued the deal at upward of $50 million, $10 million per year over five years.

Emirates replaces Corona as the Tour’s premier partner following the expiration of the agreement with the Mexican beer brand at the end of this year.

"It says a lot about where we are as a sport that an industry leader in Emirates, such a highly regarded and well-established player in the sports marketing world, has chosen to further increase its presence and association with the ATP World Tour,” Chris Kermode, ATP executive chairman and president, said in a statement.

“The partnership provides a long-term commitment and a true vote of confidence for the future health of our sport. We look forward to continuing and developing the successful partnership we have built over the years," said Kermode.

The deal comes on the heels of the ATP signing a multi-year deal with Tennis Channel to extend its alliance with the ATP World Tour and its broadcast arm, ATP Media. Tennis Channel and the ATP World Tour have been aligned since 2003, the network’s first year on-air.

In November, French automaker Peugeot signed a deal to become a platinum partner for the ATP World Tour as well as the official car at more than 20 ATP World Tour tennis tournaments, beginning in 2016.

Peugeot said it would use its primary tennis spokespersons, led by Djokovic and No. 8 ranked David Ferrer, in efforts to support the alliance.

Emirates has been a platinum partner of the ATP World Tour since 2013, as well as title sponsor of the Emirates ATP Rankings.

As official airline and premier partner for the ATP World Tour, Emirates said it would use its global marketing rights to deliver a "powerful and consistent presence via the Tour’s iconic net branding at approximately 60 tournaments worldwide to reach a cumulative broadcast audience in excess of 800 million."

In 2016, the ATP World Tour will include 62 tournaments in 31 countries in six continents.

Emirates' multi-platform marketing support will extend to TV, print, activation across its carrier network, on-site activation, Internet and social media. That includes the ATP Web site, which receives more than 35 million visits a year, per ATP.

According to Boutros Boutros, Emirates divisional svp-corporate communications, marketing and brand, “Emirates is pleased to enhance its partnership with the ATP World Tour,” said  “For Emirates, the global reach offered by sponsoring the ATP World Tour affords us the opportunity to connect and engage with millions of tennis fans around the globe."

ATP is the governing body of the men's professional tennis circuits the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour, with 62 tournaments in 32 countries,

Among other tennis alliances, Emirates is title sponsor for the U.S. Open Series and a partner with the Grand Slam events at the U.S. Open and the French Open, the BNP Paribas Open, Barcelona Open and the Rogers Cup.

Emirates also has a deal with Arsenal Football Club that includes stadium naming rights and a jersey-front sponsorship deal.

"Emirates offers direct flights to nearly 90% of the 32 countries visited by the ATP World Tour making this partnership particularly relevant for our customers," said Boutros. "Tennis truly is an international sport and it is our own appreciation of this sport that has been the catalyst behind our growing tennis sponsorship portfolio."

ATP platinum partners include Ricoh, FedEx and Infosys.

Gold partners include Moët & Chandon, Enel, Rolex and Vixlet.

Tennis Channel Extends Exclusive Multi-Platform Deal With ATP World Tour

Peugeot Aces Global Deal With ATP Tennis Tour, Brings Djokovic Along For The Ride

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