Wednesday
Sep082010

FedEx Eyes Net Results In Global Sponsorship Deal With ATP

September 8, 2010: FedEx has signed a three-year deal to become a "Platinum" partner of the Association of Tennis Professionals, the global governing body of the men's professional tennis circuits.

Financial terms of the alliance, which will launch at the 2010 Barclays ATP World Tour Finals in November and extend through 2013, were not disclosed. The deal also names FedEx as the official carrier of the ATP World Tour.

FedEx joins Ricoh and South African Airways as ATP Platinum sponsors. Corona Extra holds the top Premier sponsorship. Other ATP marketing partners include Enel, Pacific, Head, Penn and Compeed.

ATP oversees the ATP World Tour, the ATP Challenger Tour, the ATP Champions Tour and the Barclays ATP World Tour Finals, which this year will be held at The O2 in London, Nov. 21-28. Rafael Nadal and Roger Federer have already secured spots at the ATP World Tour Finals based on their showings at the U.S. Open.

In addition to global marketing rights, FedEx will become a sponsor of 17 ATP World Tour tournaments in 12 countries. In addition to planned TV and print, FedEx will receive brand exposure on court at tournaments spanning four continents and on ATPWorldTour.com.

FedEx said it would also develop an "enhanced analysis of player match records providing fans with added information on player success and consistency on different surfaces, in pressure situations and against specific opponents." This information, along with player videos, polls and other features will appear in a new section on www.ATPWorldTour.com, the "FedEx Reliability Zone."

“The global nature of the ATP World Tour perfectly complements FedEx which serves customers in more than 220 countries and territories worldwide,” Rajesh Subramaniam, FedEx svp-international marketing, said in a statement. “In addition to the core attribute of reliability, professional tennis and FedEx also share the characteristics of speed and precision.

FedEx's other sports alliances include the PGA Tour, which encompasses the FedExCup and a two decade relationship with the St. Jude Classic.; Joe Gibbs Racing, NFL, the French Open at Roland Garros and naming rights to FedExField in Washington DC and the FedExForum in Memphis, Tenn.

According to Adam Helfant, ATP executive chairman and president, “We are happy to welcome FedEx as a global sponsor of the ATP World Tour. FedEx is a recognised leader in sports marketing and we are proud that they have chosen the ATP World Tour for this major foray into international sports sponsorship."

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