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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep082015

AT&T Is Among Strongest Of The Strong In College Sports $1.1B Marketing Spend

By Barry Janoff

September 8, 2015: AT&T is returning full-force to the 2015 college football season with a continuation of its "Legends" campaign, this time starring a group of football icons who will compete in a series of physical and mental challenges to determine which one is strong enough to watch the College Football Playoff with Bo Jackson at his house.

This incarnation of "Legends" — versions of which ran last season during college football and basketball time periods — includes Ron Dayne, Doug Flutie, Desmond Howard, Rocket Ismail, Danny Kannell, Jerry Rice, Emmitt Smith, Roger Staubach, Herschel Walker and Steve Young.

AT&T is an official "corporate champion" partner with the NCAA.

As part of its alliance, AT&T is returning as a sponsor for the 2016 College Football National Championship Game, and this season will have "exclusive activities at and around stadiums " in select markets nationwide.

The firm also has naming rights to AT&T Stadium, home for the NFL's Dallas Cowboys, home to numerous college football games.

For the 2015 college football season, AT&T said it would highlight its "network with the nation’s strongest 4G LTE signal."

AT&T spends the second-most on sponsorships in college sports behind Nike, according to a new report from marketing and research from IEG, Chicago.

Although specific financial details per company were not released, the IEG Sponsorship Report on college sports relates that sponsorship spending on college athletics totaled $1.1 billion during the 2014-15 season, a 5.9% increase over the previous year.

AT&T's overall measured-media marketing budget tops $3 billion, according to Kantar Media, NY, and other marketing and research firms.

The increase significantly exceeds the projected 4.4% increase in 2015 sponsorship spending in the overall sports category, a "factor largely driven by opportunities with the College Football Playoff," per IEG.

“Marketers want platforms that provide broad reach, local touch-points and affluent audiences — and college athletics have all three in spades,” William Chipps, senior editor for the IEG Sponsorship Report, said in a statement.

The top brands by spend are Nike, AT&T, adidas, Coca-Cola, Allstate, Capital One, Northwestern Mutual, Under Armour, UPS and Dr Pepper.

Capital one and Coke also are NCAA top-tier corporate champions.

Sports apparel and equipment is the most active category in college athletics. Led by Nike, adidas and Under Armour, the category has more than 80 deals across Power Five conferences and schools, the NCAA, College Football Playoff and Bowl Games, according to the IEG Sponsorship Report. 

The sports apparel and equipment category spends 14.6 times more than the average category in college athletics.

The top Five categories also include insurance (8.4), telecom (7.1), soft drinks (6.0), banks (5.9), QSR/restaurants (4.4) and automotive (4.0).

Nike spent 43.2 times more than the average college sports brand in the 2014/2015 season.

According to IMG College, college sports have a combined 190 million fans — 89 million of whom are women — with 31 million earning $100,000+ and 27 million in the desired 18-24 year old demographic.

Merchandise sales on college-related items tops $4.6 billion, per IMG College.

According to The Harris Poll from Harris Interactive, college football is the third most popular sport in the U.S., behind the NFL and MLB.

Humorous AT&T spots will roll-out during the season, beginning with an intro spot that lays the groundwork for the football stars as well as for viewers; and "Armchair," in which Staubach shows that even falling asleep while watch a game on TV can earn participants points in the Strongest of the Strong competition.

ESPN’s College Game Day hosts Rece Davis, Lee Corso and Kirk Herbstreit also appear in three ads that will air during Game Day and elsewhere on ESPN.

The telcomm firm just completed a $49 billion acquisition of DirecTV. enabling it to reach an estimated 26 million households in the U.S. Comcast is No. 2 with 22 million households, according to industry analysts.

New AT&T March Madness Ads Go Old School

How AT&T Earned $46M From Ohio State National Championship

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