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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Sep082015

AT&T Is Among Strongest Of The Strong In College Sports $1.1B Marketing Spend

By Barry Janoff

September 8, 2015: AT&T is returning full-force to the 2015 college football season with a continuation of its "Legends" campaign, this time starring a group of football icons who will compete in a series of physical and mental challenges to determine which one is strong enough to watch the College Football Playoff with Bo Jackson at his house.

This incarnation of "Legends" — versions of which ran last season during college football and basketball time periods — includes Ron Dayne, Doug Flutie, Desmond Howard, Rocket Ismail, Danny Kannell, Jerry Rice, Emmitt Smith, Roger Staubach, Herschel Walker and Steve Young.

AT&T is an official "corporate champion" partner with the NCAA.

As part of its alliance, AT&T is returning as a sponsor for the 2016 College Football National Championship Game, and this season will have "exclusive activities at and around stadiums " in select markets nationwide.

The firm also has naming rights to AT&T Stadium, home for the NFL's Dallas Cowboys, home to numerous college football games.

For the 2015 college football season, AT&T said it would highlight its "network with the nation’s strongest 4G LTE signal."

AT&T spends the second-most on sponsorships in college sports behind Nike, according to a new report from marketing and research from IEG, Chicago.

Although specific financial details per company were not released, the IEG Sponsorship Report on college sports relates that sponsorship spending on college athletics totaled $1.1 billion during the 2014-15 season, a 5.9% increase over the previous year.

AT&T's overall measured-media marketing budget tops $3 billion, according to Kantar Media, NY, and other marketing and research firms.

The increase significantly exceeds the projected 4.4% increase in 2015 sponsorship spending in the overall sports category, a "factor largely driven by opportunities with the College Football Playoff," per IEG.

“Marketers want platforms that provide broad reach, local touch-points and affluent audiences — and college athletics have all three in spades,” William Chipps, senior editor for the IEG Sponsorship Report, said in a statement.

The top brands by spend are Nike, AT&T, adidas, Coca-Cola, Allstate, Capital One, Northwestern Mutual, Under Armour, UPS and Dr Pepper.

Capital one and Coke also are NCAA top-tier corporate champions.

Sports apparel and equipment is the most active category in college athletics. Led by Nike, adidas and Under Armour, the category has more than 80 deals across Power Five conferences and schools, the NCAA, College Football Playoff and Bowl Games, according to the IEG Sponsorship Report. 

The sports apparel and equipment category spends 14.6 times more than the average category in college athletics.

The top Five categories also include insurance (8.4), telecom (7.1), soft drinks (6.0), banks (5.9), QSR/restaurants (4.4) and automotive (4.0).

Nike spent 43.2 times more than the average college sports brand in the 2014/2015 season.

According to IMG College, college sports have a combined 190 million fans — 89 million of whom are women — with 31 million earning $100,000+ and 27 million in the desired 18-24 year old demographic.

Merchandise sales on college-related items tops $4.6 billion, per IMG College.

According to The Harris Poll from Harris Interactive, college football is the third most popular sport in the U.S., behind the NFL and MLB.

Humorous AT&T spots will roll-out during the season, beginning with an intro spot that lays the groundwork for the football stars as well as for viewers; and "Armchair," in which Staubach shows that even falling asleep while watch a game on TV can earn participants points in the Strongest of the Strong competition.

ESPN’s College Game Day hosts Rece Davis, Lee Corso and Kirk Herbstreit also appear in three ads that will air during Game Day and elsewhere on ESPN.

The telcomm firm just completed a $49 billion acquisition of DirecTV. enabling it to reach an estimated 26 million households in the U.S. Comcast is No. 2 with 22 million households, according to industry analysts.

New AT&T March Madness Ads Go Old School

How AT&T Earned $46M From Ohio State National Championship

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