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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar182014

Mark Cuban Helps AT&T Play Name Game During March Madness, Final Four

By Barry Janoff

March 18, 2014: AT&T is all in for the 2014 Div. I Men's Basketball Tournament, and not just because the telecommunications firm is an official corporate champion of the NCAA and the exclusive wireless partner of the NCAA and Final Four.

For the first time, a corporate partner will also have its name on the marquee of the venue where the Final Four will be played. The two semi-final games and the championship game are in AT&T Stadium in Arlington, North Texas, home of the NFL's Dallas Cowboys.

That certainly has gotten the attention of Mark Cuban, owner of the NBA's Dallas Mavericks, who will be one of the stars of AT&T's March Madness campaign activities.

Cuban is featured in one of the TV spots that AT&T will air throughout the month, "Cuban & Legends," which also stars former NCAA and NBA players David Robinson, Dikembe Mutombo and Michael Finley. It supports U-Verse, which enables customers to watch live TV on their mobile devices from anywhere in their home.

The spot will run concurrently with commercials under the theme "Nothing But Network," with the AT&T "network guys" Frank and Charlie. In "Office," the pair fine-tune the AT&T network "so it's ready when and where employees need it." In "Rock Band," Frank and Charlie are at a concert enhancing the AT&T network so so that fans  can post and upload when show starts.

AT&T's platform also includes print and digital; NCAA Courtside presented by AT&T, which provides behind-the-scenes images and video in real time via Twitter and other social platforms; and as co-presenting sponsor of the NCAA March Madness Live app, giving people portable access to more than 150 hours of live streaming on Windows and Android.

Last year, AT&T spent some $70 million to activate in and around March Madness, second only to the $80.7 million spent by General Motors, according to marketing and research firm Kantar Media, NY.

AT&T plans to have a multitude of activations on the ground in and around Dallas, where the company is headquartered, leading to and then during Final Four Weekend, April 5-7.

AT&T received more than $16 million in media value via on-air branding and its related platforms during the 2013 tournament, according to Kantar.

That figure will go up this year via the built-in mega-marketing device of AT&T Stadium, for which the firm acquired naming rights last July in a deal with Cowboys and stadium majority owner Jerry Jones, The value of the pact was put at upward of $19 million annually over the next ten years by industry analysts.

Among AT&T's plans are experiential outdoor ads such as interactive store fronts, building projections and a “3D spectacular"; the AT&T Block Party as part of the NCAA March Madness Music Festival; an AT&T Mobile Lounge and AT&T Fan Zone at Bracket Town, where fans will have the opportunity to meet current NCAA coaches and other basketball legends.

AT&T will also sponsor a 360-degree camera during the Late Night with Conan O’Brien show, which airs on March Madness network TBS, being broadcast from Dallas March 31-April 3. According to AT&T, the “Team Coco” app allows people to “get in the director’s chair” to choose what camera angles they want to view from their wireless devices during the show’s Dallas stay.

In "NCAA Cuban & Legends," Cuban hosts a bevy of former players who come to his house to watch March Madness. Robinson arrives first, followed by Mutombo and Finley.

Fortunately for Cuban, he has AT&T's U-Verse, which enables him to continue to watch hoops action on his mobile device as he continually runs from the living room to the front door to let people in. (See the full spot here.)

According to AT&T, the "It's Not Complicated" campaign featuring kids who appear to answer questions off-the-cuff, and which had new creative during March Madness last year, is on hiatus but still in play.

NCAA corporate champions are AT&T, Capital One and Coca-Cola. NCAA marketing partners include Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwest Mutual, Reese's, Unilever and UPS.

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