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What Are You Watching In April 2018
 
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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

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Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

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WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul102013

AT&T Campaign Pitches Fans To Say Farewell To Yankees Mariano Riviera 

By Barry Janoff

July 10, 2013: Pitcher Mariano Rivera of the New York Yankees will be retiring after the 2013 MLB season following 19 years in the Majors. Rivera has been on a farewell tour this season, and is receiving accolades from players and teams he has tormented over the years.

AT&T, a partner of both the Yankees and Rivera, is now letting fans get in on the action. A multi-media campaign breaking this week is fronted by a 30-second TV spot that shows fans honoring Riviera, which then directs people to a dedicated Web site where they can leave personal messages and videos.

The “My Favorite Mo-ment” campaign will run throughout the season. Support includes print breaking in The New York Times on Sunday, Yankees Magazine, radio in the New York area, social media destinations including Facebook and Twitter, and online and mobile ads. Lead agency is BBDO, Atlanta.

In the new 30-second spot, we see Rivera on the pitcher's mound, followed by shots of fans throughout New York clapping in rhythm and chanting, "Let's go, Mo. Come on, Mo." Text offers, "New York's behind you, Mo. So are we." It then directs viewers to the Web site where people can add their own messages.

AT&T said that in addition to running on the Web site and on the Yankee Stadium Jumbotron, the personal messages could become part of a TV commercial set to air later this season.

See the Full Story at Brief

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