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• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul102013

AT&T Campaign Pitches Fans To Say Farewell To Yankees Mariano Riviera 

By Barry Janoff

July 10, 2013: Pitcher Mariano Rivera of the New York Yankees will be retiring after the 2013 MLB season following 19 years in the Majors. Rivera has been on a farewell tour this season, and is receiving accolades from players and teams he has tormented over the years.

AT&T, a partner of both the Yankees and Rivera, is now letting fans get in on the action. A multi-media campaign breaking this week is fronted by a 30-second TV spot that shows fans honoring Riviera, which then directs people to a dedicated Web site where they can leave personal messages and videos.

The “My Favorite Mo-ment” campaign will run throughout the season. Support includes print breaking in The New York Times on Sunday, Yankees Magazine, radio in the New York area, social media destinations including Facebook and Twitter, and online and mobile ads. Lead agency is BBDO, Atlanta.

In the new 30-second spot, we see Rivera on the pitcher's mound, followed by shots of fans throughout New York clapping in rhythm and chanting, "Let's go, Mo. Come on, Mo." Text offers, "New York's behind you, Mo. So are we." It then directs viewers to the Web site where people can add their own messages.

AT&T said that in addition to running on the Web site and on the Yankee Stadium Jumbotron, the personal messages could become part of a TV commercial set to air later this season.

See the Full Story at Brief

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