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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jul262013

Wanna Reach Jerry Jones And The Dallas Cowboys: Call AT&T Stadium

By Barry Janoff

July 25, 2013: The $1.2 billion stadium known since it opened in 2009 as Cowboys Stadium — and both affectionately and derisively as Jerry's World — has an official new name.

Jones, owner of the Dallas Cowboys, said Thursday that naming rights to home of the Cowboys have been sold to telecom giant AT&T.

Jones, who had been working to sell the naming rights since the stadium opened in 2009, called it, "A very special day in the history of our organization."

Although specific financial details were not released, industry analysts put the naming rights value at between $17--$19 million per year, estimated to be 15-20 years. AT&T Stadium signage is expected to be in place before the start of the 2013 Cowboys season.

"Buying the Cowboys, building and opening this stadium and now announcing this deal have been the highlights of my time with the team off the field," said Jones. "You know that those Super Bowl [victories] are pretty important on the field."

According to Cathy Coughlin, global marketing officer for AT&T, "Dallas is our hometown, and we’re proud to expand our successful relationship with the Cowboys, one of the most visionary sports franchises around."

AT&T already had been a cornerstone partner of the Cowboys and Cowboys Stadium.

In addition to marketing and media, she said the company would continue to invest in improvements to wireless technology in the stadium, the plazas and in parking lots. The change to AT&T Stadium already has been made on the team's and stadium's Web site.

AT&T also has naming rights for the venues for MLB's San Francisco Giants and the NBA's San Antonio Spurs.

Jones said that AT&T reflected the present and future of the stadium and the team. "We want this building to be innovative and to change as new ideas come up," he said. “This is not the most in dollars there has been for naming rights, but this is the best naming-rights relationship."

The $17-$19 million annual payments cited by industry analysts puts the deal puts AT&T Stadium in the neighborhood with MetLife Stadium (home to the NFL's New York Giants and New York Jets) at $17-$20 million; and Citi Field (MLB's New York Mets) at $20 million.

Levi's is paying the San Francisco 49ers $220 million over 11 years for naming rights to the new stadium set to open in Santa Clara, Calif., in 2015. The venue already has been selected to host Super Bowl L.

Farmers Insurance has a deal in place for naming rights to an as-yet unbuilt NFL stadium in Los Angeles that would kick in at $20 million annually, according to analysts, if on-going obstacles — including getting a franchise to relocate to the city — are resolved.

“This is not the most in dollars there has been for naming rights, but this is the best naming-rights relationship."

The venue hosted Super Bowl XLV and could be in the rotation for future Super Bowls. In addition to the Cowboys, AT&T Stadium will host the annual AT&T Cotton Bowl Classic and the 2014 NCAA Division I men's basketball Final Four.

“AT&T is an iconic American leader that has guided the path of communication in the world for more than 100 years,” said Jones. “Our stadium has always been about providing fans with an unsurpassed experience in the area of technology. With AT&T, we are growing our relationship with one of the world’s strongest and most innovative companies to ultimately provide fans with the latest cutting-edge technology for many years to come.”

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