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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb122010

Audi Seeks To Drive (Olympic) Rings Around The Competition

Scene from Audi's 'Truth in Motion,' tracking the US Ski Team's journey to the 2010 Olympics.February 11, 2010: Audi of America played to an audience in excess of 100 million when it ran a spot during Super Bowl XLIV on CBS. The carmaker will have to "settle" for about 35 million when it breaks two spots during the Opening Ceremonies of the 2010 Winter Olympics on NBC on Feb. 12.

Audi is also attempting to take some of the spotlight away from General Motors Canada, which is the official automobile partner of the 2010 Winter Olympics. Audi will unveil both spots during the first night of the Vancouver Games, generally the most-watched part of the Olympics along with the Closing Ceremonies. The Opening Ceremonies of the 2008 Summer Games Beijing drew more than 34 million U.S. viewers, per Nielsen Media Research.

"With the success that the Super Bowl platform has provided us over the past three years, the Winter Games was a clear choice for us to continue to lead in the luxury segment," Scott Keogh, CMO of Audi of America, said in a statement.

"Spell" and "Friendly Competition," both from lead agency Venables Bell & Partners, San Francisco, will follow by less than a week the launch of the environmentally correct "Green Police" during the Super Bowl. The media buy is part of Audi's strategy "to show American viewers it is clearly the luxury brand of both today and the future." Both spots will air throughout the Games, which run until Feb. 28, and then go into regular rotation.

Audi is touting a "record market share in the U.S., faster growth than its competitors, the coveted 2010 'Green Car of the Year' award from Green Car Journal and an extraordinary three straight defeats of BMW in head-to-head Car and Driver comparisons."

"The Audi brand has gained tremendous momentum over the last few years," Scott Keogh, CMO of Audi of America, said Keogh. "Our products are being recognized by the media as some of the best in the world and we're growing faster than Mercedes, BMW and Lexus in the U.S. market."

According to Audi, "Spell" centers on the premise that "we've been taught to desire certain things, whether a boring SUV, a fiery Italian sports car, or simply a status symbol that our neighbors will notice."  It will feature the Audi R8 5.2 FSI quattro, A5 Cabriolet, S4 sports sedan and Q5 crossover . The second spot, "Friendly Competition," takes a humorous look at the theme that "in every competition, someone, or something, falls short." The spot features the Audi S4, A6 and Q5.

"Spell" will air in 30- and 60-second versions, "Friendly Competition" will air in a 30-second version only.

Audi has been a sponsor of the U.S. Ski Team since 2007 and recently produced the documentary Truth in Motion, which follows the Ski Team's road to Vancouver.

Back to Vancouver 2010

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