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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb122010

Audi Seeks To Drive (Olympic) Rings Around The Competition

Scene from Audi's 'Truth in Motion,' tracking the US Ski Team's journey to the 2010 Olympics.February 11, 2010: Audi of America played to an audience in excess of 100 million when it ran a spot during Super Bowl XLIV on CBS. The carmaker will have to "settle" for about 35 million when it breaks two spots during the Opening Ceremonies of the 2010 Winter Olympics on NBC on Feb. 12.

Audi is also attempting to take some of the spotlight away from General Motors Canada, which is the official automobile partner of the 2010 Winter Olympics. Audi will unveil both spots during the first night of the Vancouver Games, generally the most-watched part of the Olympics along with the Closing Ceremonies. The Opening Ceremonies of the 2008 Summer Games Beijing drew more than 34 million U.S. viewers, per Nielsen Media Research.

"With the success that the Super Bowl platform has provided us over the past three years, the Winter Games was a clear choice for us to continue to lead in the luxury segment," Scott Keogh, CMO of Audi of America, said in a statement.

"Spell" and "Friendly Competition," both from lead agency Venables Bell & Partners, San Francisco, will follow by less than a week the launch of the environmentally correct "Green Police" during the Super Bowl. The media buy is part of Audi's strategy "to show American viewers it is clearly the luxury brand of both today and the future." Both spots will air throughout the Games, which run until Feb. 28, and then go into regular rotation.

Audi is touting a "record market share in the U.S., faster growth than its competitors, the coveted 2010 'Green Car of the Year' award from Green Car Journal and an extraordinary three straight defeats of BMW in head-to-head Car and Driver comparisons."

"The Audi brand has gained tremendous momentum over the last few years," Scott Keogh, CMO of Audi of America, said Keogh. "Our products are being recognized by the media as some of the best in the world and we're growing faster than Mercedes, BMW and Lexus in the U.S. market."

According to Audi, "Spell" centers on the premise that "we've been taught to desire certain things, whether a boring SUV, a fiery Italian sports car, or simply a status symbol that our neighbors will notice."  It will feature the Audi R8 5.2 FSI quattro, A5 Cabriolet, S4 sports sedan and Q5 crossover . The second spot, "Friendly Competition," takes a humorous look at the theme that "in every competition, someone, or something, falls short." The spot features the Audi S4, A6 and Q5.

"Spell" will air in 30- and 60-second versions, "Friendly Competition" will air in a 30-second version only.

Audi has been a sponsor of the U.S. Ski Team since 2007 and recently produced the documentary Truth in Motion, which follows the Ski Team's road to Vancouver.

Back to Vancouver 2010

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