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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Olympics: Y&R 'Fearless' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb122010

Audi Seeks To Drive (Olympic) Rings Around The Competition

Scene from Audi's 'Truth in Motion,' tracking the US Ski Team's journey to the 2010 Olympics.February 11, 2010: Audi of America played to an audience in excess of 100 million when it ran a spot during Super Bowl XLIV on CBS. The carmaker will have to "settle" for about 35 million when it breaks two spots during the Opening Ceremonies of the 2010 Winter Olympics on NBC on Feb. 12.

Audi is also attempting to take some of the spotlight away from General Motors Canada, which is the official automobile partner of the 2010 Winter Olympics. Audi will unveil both spots during the first night of the Vancouver Games, generally the most-watched part of the Olympics along with the Closing Ceremonies. The Opening Ceremonies of the 2008 Summer Games Beijing drew more than 34 million U.S. viewers, per Nielsen Media Research.

"With the success that the Super Bowl platform has provided us over the past three years, the Winter Games was a clear choice for us to continue to lead in the luxury segment," Scott Keogh, CMO of Audi of America, said in a statement.

"Spell" and "Friendly Competition," both from lead agency Venables Bell & Partners, San Francisco, will follow by less than a week the launch of the environmentally correct "Green Police" during the Super Bowl. The media buy is part of Audi's strategy "to show American viewers it is clearly the luxury brand of both today and the future." Both spots will air throughout the Games, which run until Feb. 28, and then go into regular rotation.

Audi is touting a "record market share in the U.S., faster growth than its competitors, the coveted 2010 'Green Car of the Year' award from Green Car Journal and an extraordinary three straight defeats of BMW in head-to-head Car and Driver comparisons."

"The Audi brand has gained tremendous momentum over the last few years," Scott Keogh, CMO of Audi of America, said Keogh. "Our products are being recognized by the media as some of the best in the world and we're growing faster than Mercedes, BMW and Lexus in the U.S. market."

According to Audi, "Spell" centers on the premise that "we've been taught to desire certain things, whether a boring SUV, a fiery Italian sports car, or simply a status symbol that our neighbors will notice."  It will feature the Audi R8 5.2 FSI quattro, A5 Cabriolet, S4 sports sedan and Q5 crossover . The second spot, "Friendly Competition," takes a humorous look at the theme that "in every competition, someone, or something, falls short." The spot features the Audi S4, A6 and Q5.

"Spell" will air in 30- and 60-second versions, "Friendly Competition" will air in a 30-second version only.

Audi has been a sponsor of the U.S. Ski Team since 2007 and recently produced the documentary Truth in Motion, which follows the Ski Team's road to Vancouver.

Back to Vancouver 2010

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