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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb122010

Audi Seeks To Drive (Olympic) Rings Around The Competition

Scene from Audi's 'Truth in Motion,' tracking the US Ski Team's journey to the 2010 Olympics.February 11, 2010: Audi of America played to an audience in excess of 100 million when it ran a spot during Super Bowl XLIV on CBS. The carmaker will have to "settle" for about 35 million when it breaks two spots during the Opening Ceremonies of the 2010 Winter Olympics on NBC on Feb. 12.

Audi is also attempting to take some of the spotlight away from General Motors Canada, which is the official automobile partner of the 2010 Winter Olympics. Audi will unveil both spots during the first night of the Vancouver Games, generally the most-watched part of the Olympics along with the Closing Ceremonies. The Opening Ceremonies of the 2008 Summer Games Beijing drew more than 34 million U.S. viewers, per Nielsen Media Research.

"With the success that the Super Bowl platform has provided us over the past three years, the Winter Games was a clear choice for us to continue to lead in the luxury segment," Scott Keogh, CMO of Audi of America, said in a statement.

"Spell" and "Friendly Competition," both from lead agency Venables Bell & Partners, San Francisco, will follow by less than a week the launch of the environmentally correct "Green Police" during the Super Bowl. The media buy is part of Audi's strategy "to show American viewers it is clearly the luxury brand of both today and the future." Both spots will air throughout the Games, which run until Feb. 28, and then go into regular rotation.

Audi is touting a "record market share in the U.S., faster growth than its competitors, the coveted 2010 'Green Car of the Year' award from Green Car Journal and an extraordinary three straight defeats of BMW in head-to-head Car and Driver comparisons."

"The Audi brand has gained tremendous momentum over the last few years," Scott Keogh, CMO of Audi of America, said Keogh. "Our products are being recognized by the media as some of the best in the world and we're growing faster than Mercedes, BMW and Lexus in the U.S. market."

According to Audi, "Spell" centers on the premise that "we've been taught to desire certain things, whether a boring SUV, a fiery Italian sports car, or simply a status symbol that our neighbors will notice."  It will feature the Audi R8 5.2 FSI quattro, A5 Cabriolet, S4 sports sedan and Q5 crossover . The second spot, "Friendly Competition," takes a humorous look at the theme that "in every competition, someone, or something, falls short." The spot features the Audi S4, A6 and Q5.

"Spell" will air in 30- and 60-second versions, "Friendly Competition" will air in a 30-second version only.

Audi has been a sponsor of the U.S. Ski Team since 2007 and recently produced the documentary Truth in Motion, which follows the Ski Team's road to Vancouver.

Back to Vancouver 2010

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