Top
POLL POSITION
Grand Sports Marketer Of The Year 2015
 
pollcode.com free polls
WHAT YOU SAY!?

"It is rare to be in the presence of guys from the greatest team in NBA history. So, we're pretty lucky, because we've one of those players in the house today — Steve Kerr from the 1995-96 Chicago Bulls." — President Obama on Thursday honoring the defending NBA champion Golden State Warriors but singling out head coach Steve Kerr. This was Kerr's fourth trip to the White House as an NBA champ, having been there twice with the Bulls and once with the San Antonio Spurs

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE 2015-16

AT&T Big On Campus
Heisman House Is Full
Delta Flies School Deals
NCAA, IMG Add Ten Yrs.
College Mech: $4.6B

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan142011

Audi Seeks Advantage With Pre-Super Bowl A8 Spot During NFL Playoffs

Audi's A8 seeks to break away from the pack with a pre-Super Bowl spot.January 14, 2011: Audi, which will be among a parking lot filled with car companies advertising during Super Bowl XLV Sunday, plans to get a jump on the competition with a new 60-second spot for the 2011 Audi A8 flagship sedan during NFL playoff games this weekend.

Audi said that the spot, "Goodnight," was inspired by Goodnight Moon, the 1947 classic children's book by Margaret Wise Brown. The spot is scheduled to break Jan 13, across cable networks, followed by a national network debut on Jan. 15-16, on CBS and Fox during the AFC and NFC divisional games. The spot also will air during Jan. 16 Sunday morning network news programs on ABC, CBS, Fox and NBC. Lead agency is San Francisco-based Venables Bell & Partners.

Super Bowl XLV will mark the fourth consecutive appearance for Audi. The broadcast on Fox on Feb. 6 will also feature ads from automakers including BMW, General Motors, Volkswagen, Mercedes-Benz, Hyundai, Chrysler and Kia, as well as car category companies CarMax, Bridgestone and Cars.com.

"We chose to feature the award-winning 2011 A8 because it represents today's standard of progressive luxury – sophisticated, yet memorable design, the most advanced technology available, and unmatched performance," Scott Keogh, CMO for Audi of America, said in a statement. "Today's luxury consumer exists in a world where status is no longer solely defined by tradition, but increasingly by their entrepreneurial accomplishments. As a result, they are seeking out new and more evolved luxury symbols that make them stand out from the crowd."

In the spot, a camera tracks through an exclusive mansion as a voiceover offers, "Goodnight gluttony. Goodnight expected. Goodnight outdated. Goodnight old luxury." Then as the A8 appears, golding in the sunrise, the voiceover continues, "Good morning innovation. Good morning inspiration." (See full spot here.)

Regarding the use of Goodnight Moon, Keogh said, "Research shows that consumer impressions are based in nostalgia and formed at a very young age. In 'Goodnight' Audi taps into these memories to break through the nostalgia and re-establish what it means to achieve luxury."

Back to Super Bowl XLV

Back to Home Page