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What Are You Watching In May 2018
 
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QUICK HITS

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Audi (1)

Friday
Jan142011

Audi Seeks Advantage With Pre-Super Bowl A8 Spot During NFL Playoffs

Audi's A8 seeks to break away from the pack with a pre-Super Bowl spot.January 14, 2011: Audi, which will be among a parking lot filled with car companies advertising during Super Bowl XLV Sunday, plans to get a jump on the competition with a new 60-second spot for the 2011 Audi A8 flagship sedan during NFL playoff games this weekend.

Audi said that the spot, "Goodnight," was inspired by Goodnight Moon, the 1947 classic children's book by Margaret Wise Brown. The spot is scheduled to break Jan 13, across cable networks, followed by a national network debut on Jan. 15-16, on CBS and Fox during the AFC and NFC divisional games. The spot also will air during Jan. 16 Sunday morning network news programs on ABC, CBS, Fox and NBC. Lead agency is San Francisco-based Venables Bell & Partners.

Super Bowl XLV will mark the fourth consecutive appearance for Audi. The broadcast on Fox on Feb. 6 will also feature ads from automakers including BMW, General Motors, Volkswagen, Mercedes-Benz, Hyundai, Chrysler and Kia, as well as car category companies CarMax, Bridgestone and Cars.com.

"We chose to feature the award-winning 2011 A8 because it represents today's standard of progressive luxury – sophisticated, yet memorable design, the most advanced technology available, and unmatched performance," Scott Keogh, CMO for Audi of America, said in a statement. "Today's luxury consumer exists in a world where status is no longer solely defined by tradition, but increasingly by their entrepreneurial accomplishments. As a result, they are seeking out new and more evolved luxury symbols that make them stand out from the crowd."

In the spot, a camera tracks through an exclusive mansion as a voiceover offers, "Goodnight gluttony. Goodnight expected. Goodnight outdated. Goodnight old luxury." Then as the A8 appears, golding in the sunrise, the voiceover continues, "Good morning innovation. Good morning inspiration." (See full spot here.)

Regarding the use of Goodnight Moon, Keogh said, "Research shows that consumer impressions are based in nostalgia and formed at a very young age. In 'Goodnight' Audi taps into these memories to break through the nostalgia and re-establish what it means to achieve luxury."

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