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What Are You Watching In April 2018
 
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• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

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WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NFL (1)

Friday
Jan142011

Audi Seeks Advantage With Pre-Super Bowl A8 Spot During NFL Playoffs

Audi's A8 seeks to break away from the pack with a pre-Super Bowl spot.January 14, 2011: Audi, which will be among a parking lot filled with car companies advertising during Super Bowl XLV Sunday, plans to get a jump on the competition with a new 60-second spot for the 2011 Audi A8 flagship sedan during NFL playoff games this weekend.

Audi said that the spot, "Goodnight," was inspired by Goodnight Moon, the 1947 classic children's book by Margaret Wise Brown. The spot is scheduled to break Jan 13, across cable networks, followed by a national network debut on Jan. 15-16, on CBS and Fox during the AFC and NFC divisional games. The spot also will air during Jan. 16 Sunday morning network news programs on ABC, CBS, Fox and NBC. Lead agency is San Francisco-based Venables Bell & Partners.

Super Bowl XLV will mark the fourth consecutive appearance for Audi. The broadcast on Fox on Feb. 6 will also feature ads from automakers including BMW, General Motors, Volkswagen, Mercedes-Benz, Hyundai, Chrysler and Kia, as well as car category companies CarMax, Bridgestone and Cars.com.

"We chose to feature the award-winning 2011 A8 because it represents today's standard of progressive luxury – sophisticated, yet memorable design, the most advanced technology available, and unmatched performance," Scott Keogh, CMO for Audi of America, said in a statement. "Today's luxury consumer exists in a world where status is no longer solely defined by tradition, but increasingly by their entrepreneurial accomplishments. As a result, they are seeking out new and more evolved luxury symbols that make them stand out from the crowd."

In the spot, a camera tracks through an exclusive mansion as a voiceover offers, "Goodnight gluttony. Goodnight expected. Goodnight outdated. Goodnight old luxury." Then as the A8 appears, golding in the sunrise, the voiceover continues, "Good morning innovation. Good morning inspiration." (See full spot here.)

Regarding the use of Goodnight Moon, Keogh said, "Research shows that consumer impressions are based in nostalgia and formed at a very young age. In 'Goodnight' Audi taps into these memories to break through the nostalgia and re-establish what it means to achieve luxury."

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