Best March Madness Event? free polls 

Best Event Of March '14?

• March Madness 85%
• MLB Starts 5%
• MLS Starts 3%
• Paralympic Games 2%
• NHL Outdoor 2%
• Indy Car Series 1%
• BNP Par./Sony Tennis 1%
• Curling Titles 1%

Auto Racing

  • Nascar's Stewart Mobil 1 Star

  • Daytona 500 Ads Get Green Flag

  • Nascar Likes Taste Of Skittles

  • Danica To Drive Aspen Blue Car

  • Wonder Bread Is Back On Track

  • Natiowide Shifts Nascar Gears

  • Earnhardt Drives Text Message

  • Nascar Drives Autism Awareness

  • Speed Drives DIsh At Daytona

  • Goodyear Treads At Daytona 500

  • Nascar Hits 2013 At Full Speed

  • Nascar, Mobil: Pedal To Metal

  • Hertz Joins Nascar, Penske

  • Jeff Gordon Joins Umizoomi

  • Danica Goes From Green To Pink

  • Earnhardt: Coal Miner's Driver

  • IndyCar Driven By Bridgestone

  • A-B, Daytona Tap New Pact

    Budweiser and the Daytona International Speedway, home to the iconic Daytona 500 and other major events, extend and renew their alliance. MORE

  • New Track For Nascar Marketing

    The auto racing circuit overhauls its marketing, media and communications departments, seeking enhanced ways to build the sport and interact with fans, consumers. MORE

  • Firestone Back With IndyCar

    In what has become a 180-degree business turn, IndyCar and Firestone brand have unveiled a new deal that will run through 2013. MORE

  • Firestone Leaving IndyCar

    Bridgestone brand Firestone Tires said it would leave the IndyCar series after 2011, which would affect major events, including the Indy 500. MORE

  • Nascar Biz Gives Ford Award

    Alliances, activations and more than $200M in sales with companies including Office Depot, 3M, Goodyear and Sunoco have earned Ford a prestigious Nascar B2B honor. MORE

  • Infiniti Joins F1 Fast Lane

    The automaker is putting its pedal to the metal via a marketing and technical alliance with the Red Bull Renault defending world champion F1 racing team. MORE

  • Nascar Moves To Avoid NFL

    Although the NFL has not yet approved expanding to an 18-game season, Nascar has joined the NBA in pushing back a key event to avoid possible conflict. MORE

  • Racing Marketing Revs Up

    Just in time for the 2011 Daytona 500 comes good news for Nascar and other pillars of auto racing: Marketing spend wil rise for the second consecutive season. MORE

  • American Le Mans, ESPN Rev Up

    Beginning this season, ALMS action will be carried via a new media and digital alliance on ESPN2, and ABC. MORE

  • Izod Joins Team Penske

    The division of Phillips-Van Heusen is adding to and enhancing its title sponsorship of Izod IndyRacing via a multi-layered alliance with Penske Racing. MORE

  • Why Nascar Needs Young Fans

    The major auto racing circuits are seeing the average age of their demographics getting older, and execs are taking measures to reverse that trend. MORE

  • Pastrana Flying to Nascar

    In 2009, action sports icon Ricky Carmichael switched to Nascar, and now comes X Games and motorcross legend Travis Pastrana as the racing circuit seeks new and younger fans. MORE

  • Gordon Drives For A Cause

    A three-year full sponsorship deal between Jeff Gordon and AARP will see the Nascar driver navigate courses for cause marketing. MORE

  • Carl Edwards Makes Scents

    One of Nascar's top drivers signs with Avon to create and market a cologne that is meant to evoke Edwards' "confident attitude." MORE

  • ISC's Yellow Flag

    International Speedway Corp., which operates 13 facilities nationwide, has parted ways with Roger VanDerSnick and initiated plans to cut $20 million. MORE

  • Sunoco Fuels IRL

    The Indy Racing League signs Sunoco as its official fuel beginning in 2011, and the company will work with UNICA to promote environmentally friendly ethanol. MORE

  • Dale Does Wheaties

    To coincide with his induction in to the Nascar Hall of Fame, Wheaties unveiled a limited-edition box featuring the late Dale Earnhardt. MORE

  • Daddy Does Indy

    Consumer generated ads, Danica Patrick drive Go Daddy into the 2010 Indy 500. MORE

  • Johnson's A Smash

    What appears to be a TV commercial gone bad is actually a TV commercial that could be a smashing success for Jimmie Johnson. MORE

  • Sponsors Motor Up

    Marketing deals throughout the motorsports category will be up in 2010 versus last year, after dropping 6% in 2009. MORE

  • Hot Wheels Danica

    Danica Patrick's marketing roster heats up with a Hot Wheels deal. MORE

  • Nascar Health Run

    Danica Patrick, Michael Strahan, Jim Belushi and others are working with Nascar to find a million fans who may be at-risk with pulmonary disease COPD. MORE

  • Continental Time

    Continental Tire expands its alliance with the Grand-Am Racing Series by becoming official tire of the Rolex Sports Car Series. MORE

  • Racing On Tuesday

    Ruby Tuesday enters the world of auto racing sponsorships via a deal with Penske Racing and driver Brad Keselowski. MORE

  • Kellogg-Aflac Deal

    Kellogg's Racing will be on the (break)fast track with Nascar, Aflac in 2010. MORE

  • Danica Hits Nascar

    Patrick's move into Nascar's Nationwide Series should open up marketing opportunities in a bevy of categories for the uniquely marketable driver. MORE

  • IRL Peak Deal

    Peak Motor Oil has signed an extension to continue as the official motor oil of the IRL and will continue to support with ads featuring Danica Patrick. MORE

  • Grand-Am Tire Deal

    Racing circuit treads new territory with Continental Tire, which has signed a multi-year deal that includes title sponsorship and tire category exclusivity. MORE

  • Waltrip Sponsors

    Toyota and Best Western have both signed extension deals to work with Michael Waltrip racing. MORE

  • Izod Indy Racing

    Izod puts alliance with the Indy Racing League on the fast track with a multi-year, multi-million dollar sponsorship and marketing deal. MORE

  • Nascar Las Vegas

    Nascar and marketing partners including Tissot, Coke and Ford are supporting Tweet2Vegas, a promotion tying into the 2009 Champions Week. MORE

  • Nascar Movie Deal

    The racing circuit has signed a deal with Screenvision to activate marketing efforts in more than 2,400 movie theaters and on 15,000 screens nationwide. MORE

  • Dale Nationwide

    Dale Earnhardt Jr. will be featured in a multi-media campaign from Nationwide in 2010, his second such effort for the insurance company. MORE

  • Vodka Hits Nascar

    At a time when liquor companies are pulling back from sports deals, Diageo's Jeremiah Week vodka is jumping into a an alliance with Nascar's Jamie McMurray. MORE

  • Danica AirTran

    Danica Patrick is taking her fans for a ride in new promo push with AirTran. MORE

  • Nascar Mobil 1

    A new event asks consumers to create their own TV spots, with the winning entry to air during a 2010 Nascar Sprint race. MORE

  • Logano Gillette

    Joey Logano, who on June 28 became at 19 the youngest winner in Nascar Cup history, joins the Gillette Young Guns marketing group. MORE

  • Nascar Coke Zero

    Drivers Tony Stewart, Kevin Harvick, Jeff Burton, Greg Biffle, Eric Sadler and Denny Hamlin get a taste of Coke Zero humor. MORE

  • BStone Indy Race

    The IndyCar Series championship weekend will have a new title sponsor with Firestone, part of Bridgestone Tires. MORE

  • Danica $10M

    A new marketing deal with Sprint's Boost Mobile puts Danica Partrick into rare territory - a woman athlete who earns more than $10 million annually just from endorsements. MORE

  • GoDaddy Indy

    The Web site provider will be title sponsor for the Indy 500 on ABC for the third consecutive time and will show a 'racy' TV spot with driver/GoDaddy spokesperson Danica Patrick. MORE

  • France ISC

    France, the son of Nascar founder Bill France, has been with the company for more than 50 years, the last six as CEO, overseeing such properties as the Daytona International Speedway. MORE

  • AFLAC Daytona

    Aflac is putting its iconic duck in a pair of humorous TV spots that will air during the 2009 Daytona 500. MORE