Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb082013

Can't Play Like NBA All-Star Chris Paul? At Least Now You Can Smell Like Him

By Barry Janoff

February 8, 2013: Old Spice is running a marketing campaign with Green Bay Packers wide receiver Greg Jennings in which men are asked to "Believe in your Smelf."

Avon Products is just asking men to smell like Chris Paul.

The brand has signed a deal with Paul, the all-star guard for the NBA's Los Angeles Clippers, to make him "the face of a new men’s fragrance, Untouchable."

Untouchable is scheduled to launch Father’s Day 2013, with marketing support that will feature Paul and his son, Christopher Emmanuel II. The fragrance will be available for $25 exclusively through Avon representatives.

According to Avon, they selected Paul because he is a "legend in the making. Paul — husband, proud father of two and founder of the CP3 Foundation — represents the future of basketball and the power of the will to win." Financial details were not disclosed.

“The drive to win is what gets me out of bed every morning,” Paul said in a statement. “This new scent with Avon will capture the competitive attitude that motivates me to play my best on and off the court.”

In describing the new scent, Avon said it would "capture the thrill of hitting the court when the crowd is going wild, sinking the game-winning shot and bringing home victory."

In addition to Avon reps, the company will be marketing via Internet and such social media destinations as FaceBook, Twitter, YouTube, InstaGram and Tumblr.

Although common among female celebrities (Britney Spears, Taylor Swift), the men's signature fragrance category has been a hard sell. Brad Pitt was used by Chanel No. 5 last year but in a campaign to sell woman's fragrances to women.

One exception: Michael Jordan, whose Jordan by Jordan line was launched in the mid-1990s by Bijan and is still evolving. One recent product, Flight, described as "strong and characteristic aromas of sage, pepper and cedar, while a base closes with amber, vetiver and sea moss," came with rubber packaging to resemble Air Jordan basketball shoes.

Whether Avon will be as creative remains to be seen.

"A fragrance is part of what defines you and when you meet someone for the first time, that is how they are going to remember you," Paul explains in a promo video for Untouchable, in which he is seen playing with his son. "This is the most memorable and exciting [photo] shoot that I've even part of for the simple fact that [my son] is here and he is part of it."

Paul's endorsement deals also include Nike's Jordan Brand and a current campaign for State Farm (in which he is separated from "twin brother" Cliff at birth). He also stars in a new NBA commercial for the BIG campaign directed by Spike Lee.

According to Meg Lerner, vp-marketing for Avon North America, “Chris Paul is such an incredible role model. He is truly living the American dream, and he owes it all to his hard work and dedication. The new fragrance represents that commitment and all that he has achieved at such a young age.”

State Farm Has Double Vision With Chris Paul

Spike Lee Makes His Point (Guard) With Magic, CP3

Back to Home Page