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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb082013

Can't Play Like NBA All-Star Chris Paul? At Least Now You Can Smell Like Him

By Barry Janoff

February 8, 2013: Old Spice is running a marketing campaign with Green Bay Packers wide receiver Greg Jennings in which men are asked to "Believe in your Smelf."

Avon Products is just asking men to smell like Chris Paul.

The brand has signed a deal with Paul, the all-star guard for the NBA's Los Angeles Clippers, to make him "the face of a new men’s fragrance, Untouchable."

Untouchable is scheduled to launch Father’s Day 2013, with marketing support that will feature Paul and his son, Christopher Emmanuel II. The fragrance will be available for $25 exclusively through Avon representatives.

According to Avon, they selected Paul because he is a "legend in the making. Paul — husband, proud father of two and founder of the CP3 Foundation — represents the future of basketball and the power of the will to win." Financial details were not disclosed.

“The drive to win is what gets me out of bed every morning,” Paul said in a statement. “This new scent with Avon will capture the competitive attitude that motivates me to play my best on and off the court.”

In describing the new scent, Avon said it would "capture the thrill of hitting the court when the crowd is going wild, sinking the game-winning shot and bringing home victory."

In addition to Avon reps, the company will be marketing via Internet and such social media destinations as FaceBook, Twitter, YouTube, InstaGram and Tumblr.

Although common among female celebrities (Britney Spears, Taylor Swift), the men's signature fragrance category has been a hard sell. Brad Pitt was used by Chanel No. 5 last year but in a campaign to sell woman's fragrances to women.

One exception: Michael Jordan, whose Jordan by Jordan line was launched in the mid-1990s by Bijan and is still evolving. One recent product, Flight, described as "strong and characteristic aromas of sage, pepper and cedar, while a base closes with amber, vetiver and sea moss," came with rubber packaging to resemble Air Jordan basketball shoes.

Whether Avon will be as creative remains to be seen.

"A fragrance is part of what defines you and when you meet someone for the first time, that is how they are going to remember you," Paul explains in a promo video for Untouchable, in which he is seen playing with his son. "This is the most memorable and exciting [photo] shoot that I've even part of for the simple fact that [my son] is here and he is part of it."

Paul's endorsement deals also include Nike's Jordan Brand and a current campaign for State Farm (in which he is separated from "twin brother" Cliff at birth). He also stars in a new NBA commercial for the BIG campaign directed by Spike Lee.

According to Meg Lerner, vp-marketing for Avon North America, “Chris Paul is such an incredible role model. He is truly living the American dream, and he owes it all to his hard work and dedication. The new fragrance represents that commitment and all that he has achieved at such a young age.”

State Farm Has Double Vision With Chris Paul

Spike Lee Makes His Point (Guard) With Magic, CP3

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