Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb022010

Life's A Beach: Rockstar Energy Drink Energizes 2010 AVP Tour

February 2, 2010: The Association of Volleyball Professionals is planning to make 2010 a much more stable year than 2009. AVP, which last year endured a major shake-up at the executive level and the loss of title sponsor Crocs, has signed a deal making Rockstar Energy Drink the "exclusive energy drink" of the 2010 AVP Tour. Financial terms were not disclosed.

AVP said Rockstar would be "actively involved throughout the season" with large-scale sampling initiatives, in-stadium promotional activities, and placement in AVP advertising materials. According to Jason May, Rockstar evp-marketing, this coordinated effort will help increase the awareness of Rockstar among a large and growing consumer demographic.
 
“We are excited to work with the AVP, which offers the best beach volleyball competition in the world,” May said in a statement. “AVP Pro Beach Volleyball and Rockstar are a natural fit.”

This is the second major deal for Rockstar in 2010. In January, Rockstar became a marketing partner of Lucas Oil in such properties as the Lucas Oil Off Road Racing Series, Lucas Oil ASCS Sprint Car Dirt Series, Lucas Oil Drag Boat Racing Series, the Lucas Oil AMA Pro Motorcross Championship and the renamed Rockstar Energy Modified Racing Series. That deal includes "official energy drink" status and multi-medial marketing elements.

AVP is coming of a year in which it had losses and gains. In 2009, longtime chairman, CEO and commissioner Leonard Armato resigned as a new executive team took over and Crocs left as title sponsor due the company's financial situation. Concurrently, KFC and SunBurnt Therapeutic After-Sun Gel joined the tour's roster of marketing-sponsorship partners and Bud Light and John Paul Mitchell Systems each extended their partnerships with AVP for three years.

Other marketing partners include Gatorade, Geico, Johnsonville Meats, Nature Valley, Naked Juice, Russell Athletics and Wilson.

On the players side, Phil Dalhausser and Todd Rogers remained the top men. However, female stars Misty May-Treanor and Kerri Walsh missed most of the season (May-Treanor suffered a ruptured Achilles tendon in late 2008 while filming ABC's Dancing With the Stars, Walsh had her first child) and Holly McPeak, who is married to Armato, retired. Howver, AVP remains confident that its product and athlete line up will continue to attract fans and marketers.

According to Jason Hodell, AVP CEO, “Rockstar has been a very important supporter of AVP athletes and is a perfect fit with our corporate strategy of outreach to our core fan base and the youthful demographic of the nation’s volleyball players.”

Crocs Walking Away From AVP Sponsorship

AVP Sponsors Extend Deals Amidst Executive, Player Turnovers

Back to Home Page