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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb022010

Life's A Beach: Rockstar Energy Drink Energizes 2010 AVP Tour

February 2, 2010: The Association of Volleyball Professionals is planning to make 2010 a much more stable year than 2009. AVP, which last year endured a major shake-up at the executive level and the loss of title sponsor Crocs, has signed a deal making Rockstar Energy Drink the "exclusive energy drink" of the 2010 AVP Tour. Financial terms were not disclosed.

AVP said Rockstar would be "actively involved throughout the season" with large-scale sampling initiatives, in-stadium promotional activities, and placement in AVP advertising materials. According to Jason May, Rockstar evp-marketing, this coordinated effort will help increase the awareness of Rockstar among a large and growing consumer demographic.
 
“We are excited to work with the AVP, which offers the best beach volleyball competition in the world,” May said in a statement. “AVP Pro Beach Volleyball and Rockstar are a natural fit.”

This is the second major deal for Rockstar in 2010. In January, Rockstar became a marketing partner of Lucas Oil in such properties as the Lucas Oil Off Road Racing Series, Lucas Oil ASCS Sprint Car Dirt Series, Lucas Oil Drag Boat Racing Series, the Lucas Oil AMA Pro Motorcross Championship and the renamed Rockstar Energy Modified Racing Series. That deal includes "official energy drink" status and multi-medial marketing elements.

AVP is coming of a year in which it had losses and gains. In 2009, longtime chairman, CEO and commissioner Leonard Armato resigned as a new executive team took over and Crocs left as title sponsor due the company's financial situation. Concurrently, KFC and SunBurnt Therapeutic After-Sun Gel joined the tour's roster of marketing-sponsorship partners and Bud Light and John Paul Mitchell Systems each extended their partnerships with AVP for three years.

Other marketing partners include Gatorade, Geico, Johnsonville Meats, Nature Valley, Naked Juice, Russell Athletics and Wilson.

On the players side, Phil Dalhausser and Todd Rogers remained the top men. However, female stars Misty May-Treanor and Kerri Walsh missed most of the season (May-Treanor suffered a ruptured Achilles tendon in late 2008 while filming ABC's Dancing With the Stars, Walsh had her first child) and Holly McPeak, who is married to Armato, retired. Howver, AVP remains confident that its product and athlete line up will continue to attract fans and marketers.

According to Jason Hodell, AVP CEO, “Rockstar has been a very important supporter of AVP athletes and is a perfect fit with our corporate strategy of outreach to our core fan base and the youthful demographic of the nation’s volleyball players.”

Crocs Walking Away From AVP Sponsorship

AVP Sponsors Extend Deals Amidst Executive, Player Turnovers

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