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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
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Wednesday
Oct262016

And The Winner Is: Awards Shows Honored With $139M Sponsorship Spend In 2016

By Barry Janoff

October 26, 2016: Shows such as the Academy Awards, the Grammys, People's Choice Awards, Screen Actors Guild Awards, Academy Country Music Awards, The Tonys, Kids’ Choice Awards and MTV Video Music Awards do very well on TV and generate a plethora of interest on social media.

So it is no surprise that marketers want to be part of the action.

Sponsorship spend on awards shows is expected to hit a record $139.2 million this year, up some $6 million from the $133.5 million spend in 2015, according to research and consulting firm IEG, Chicago.

Personal Care is the most active category, with personal care companies 2.1 times more likely to sponsor the shows than the average of all sponsors.

The L’Oreal Group has replaced Procter & Gamble as the most active awards show sponsor.

Some 27% of awards show properties with a sponsor in the personal care category said they have an alliance with the brand, according to the IEG 2016 Awards Show Sponsorship Report.

Among L’Oreal’s high profile deals are the Academy Awards, Golden Globes, Cannes Film Festival and Paris Fashion Week.

Awards show sponsorship spend was $128.3 million in 2014, $121 million in 2013 and $115.8 million in 2012, according to the IEG 2016 Awards Show Sponsorship Report.

For all awards shows, behind Personal Care, the most active categories are Alcoholic Beverages (companies are 1.8 times more likely to sponsor shows than the average of all sponsors), Non-alcoholic Beverages (1.7), Financial Services (1.6), Food (1.4), Retail (1.2) and Telecom (1.2).

Among most active brands during awards shows, L’Oreal was followed by Mars Inc. (23% of awards show properties with a sponsor in the category said they have an alliance with the brand), Time Warner (23%), Coca-Cola (18%), PepsiCo (18%), Diageo (18%), Audi (14%), Chevrolet (14%), Kia (14%), MasterCard (14%), P&G (14%), Samsung (14%), Unilever (14%), United Air Lines (14%), Visit Vegas (14%) and Walmart (14%)

Among awards show, the Academy Awards has been called the Super Bowl for women, for good reason.

Ratings for the 2016 Oscars on ABC were down from previous years but still pulled in 34.4 million viewers. The 2015 event attracted in 37.3 million viewers and in 2014 a record 43.7 million people watched the show, according to the network.

"Some 27% of awards show properties with a sponsor in the personal care category said they have an alliance with L'Oreal."

Concurrently, spend on ad time has gone up at the Academy Awards every year since 2009, from $68 million that year to $110 million in 2015. That figure was topped in 2016, with the average cost of a 30-second spot on ABC gong for upward of a record $2 million, according to research firm Kantar Media, NY.

By comparison, 30-second ads during Super Bowl 50 this past February (on CBS) went for upward of a record $5 million, per Kantar.

McDonald’s has appeared in the Oscars program every year since 1992 and American Express every year since 1993. Hyundai was the exclusive auto sponsor from 2009-2013 before being replaced by General Motors in 2014. JC Penney’s deal as exclusive retail sponsor ended in 2015 and was replaced by Kohl’s beginning in 2016.

The auto category is the most active at the Oscars, with companies over the past few years including Toyota, Nissan, Ford, Lexus, Honda and Mercedes-Benz, according to Kantar Media.

Restaurants is the second most-active category.

UPCOMING AWARDS SHOWS

American Music Awards Nov. 20, 2016 ABC

• 74th Golden Globes, Jan. 8, 2017 NBC

People’s Choice Awards  Jan. 18 2017 CBS

• 23rd Screen Actors Guild Awards Jan. 29, 2017 TNT TBS

• 59th Grammy Awards Feb. 12, 2017 CBS

• 89th Academy Awards Feb. 26, 2017  ABC

• Kids’ Choice Awards March 11, 2017 Nickelodeon

• 52nd Academy Country Music Awards April 2, 2017 CBS

• 71st Tony Awards June 11, 2017 CBS

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