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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Academy Awards (1)

Wednesday
Oct262016

And The Winner Is: Awards Shows Honored With $139M Sponsorship Spend In 2016

By Barry Janoff

October 26, 2016: Shows such as the Academy Awards, the Grammys, People's Choice Awards, Screen Actors Guild Awards, Academy Country Music Awards, The Tonys, Kids’ Choice Awards and MTV Video Music Awards do very well on TV and generate a plethora of interest on social media.

So it is no surprise that marketers want to be part of the action.

Sponsorship spend on awards shows is expected to hit a record $139.2 million this year, up some $6 million from the $133.5 million spend in 2015, according to research and consulting firm IEG, Chicago.

Personal Care is the most active category, with personal care companies 2.1 times more likely to sponsor the shows than the average of all sponsors.

The L’Oreal Group has replaced Procter & Gamble as the most active awards show sponsor.

Some 27% of awards show properties with a sponsor in the personal care category said they have an alliance with the brand, according to the IEG 2016 Awards Show Sponsorship Report.

Among L’Oreal’s high profile deals are the Academy Awards, Golden Globes, Cannes Film Festival and Paris Fashion Week.

Awards show sponsorship spend was $128.3 million in 2014, $121 million in 2013 and $115.8 million in 2012, according to the IEG 2016 Awards Show Sponsorship Report.

For all awards shows, behind Personal Care, the most active categories are Alcoholic Beverages (companies are 1.8 times more likely to sponsor shows than the average of all sponsors), Non-alcoholic Beverages (1.7), Financial Services (1.6), Food (1.4), Retail (1.2) and Telecom (1.2).

Among most active brands during awards shows, L’Oreal was followed by Mars Inc. (23% of awards show properties with a sponsor in the category said they have an alliance with the brand), Time Warner (23%), Coca-Cola (18%), PepsiCo (18%), Diageo (18%), Audi (14%), Chevrolet (14%), Kia (14%), MasterCard (14%), P&G (14%), Samsung (14%), Unilever (14%), United Air Lines (14%), Visit Vegas (14%) and Walmart (14%)

Among awards show, the Academy Awards has been called the Super Bowl for women, for good reason.

Ratings for the 2016 Oscars on ABC were down from previous years but still pulled in 34.4 million viewers. The 2015 event attracted in 37.3 million viewers and in 2014 a record 43.7 million people watched the show, according to the network.

"Some 27% of awards show properties with a sponsor in the personal care category said they have an alliance with L'Oreal."

Concurrently, spend on ad time has gone up at the Academy Awards every year since 2009, from $68 million that year to $110 million in 2015. That figure was topped in 2016, with the average cost of a 30-second spot on ABC gong for upward of a record $2 million, according to research firm Kantar Media, NY.

By comparison, 30-second ads during Super Bowl 50 this past February (on CBS) went for upward of a record $5 million, per Kantar.

McDonald’s has appeared in the Oscars program every year since 1992 and American Express every year since 1993. Hyundai was the exclusive auto sponsor from 2009-2013 before being replaced by General Motors in 2014. JC Penney’s deal as exclusive retail sponsor ended in 2015 and was replaced by Kohl’s beginning in 2016.

The auto category is the most active at the Oscars, with companies over the past few years including Toyota, Nissan, Ford, Lexus, Honda and Mercedes-Benz, according to Kantar Media.

Restaurants is the second most-active category.

UPCOMING AWARDS SHOWS

American Music Awards Nov. 20, 2016 ABC

• 74th Golden Globes, Jan. 8, 2017 NBC

People’s Choice Awards  Jan. 18 2017 CBS

• 23rd Screen Actors Guild Awards Jan. 29, 2017 TNT TBS

• 59th Grammy Awards Feb. 12, 2017 CBS

• 89th Academy Awards Feb. 26, 2017  ABC

• Kids’ Choice Awards March 11, 2017 Nickelodeon

• 52nd Academy Country Music Awards April 2, 2017 CBS

• 71st Tony Awards June 11, 2017 CBS

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