Top
NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan102013

Unilever's Axe Makes Space For Launch During Super Bowl XLVII Campaign

By Barry Janoff

January 10, 2013: On Feb. 3, one NFL team will reach the ultimate heights by winning Super Bowl XLVII and raising the Vince Lombardi Trophy.

Axe is using its Super Bowl campaign to take consumers even higher — to the limits of outer space.

The men's grooming division of Unilever is using its first foray into Super Bowl marketing as part of a broader multi-media campaign that, in the words of of the brand, "is going where only the elite few have gone before, giving fans the ultimate out-of-this-world experience: a trip to space."

To that end, Axe has launched the AXE Apollo Space Academy (AASA). And because the company is keen on how to fight underarm odors but not so experienced in space travel, Axe has brought in Buzz Aldrin, the second man to walk on the Moon, as spokesman and has partnered with Space Expedition Corp. (SEC) to make the effort a reality.

According to Axe, now through Feb. 3 — aka Super Bowl Sunday — people in the U.S. are being offered the opportunity to to compete against comsumers worldwide for one of 22 tickets "to travel to space on a flight with international space agency SXC. Under the auspices of CEO Michiel Mol, SXC operates the XCOR Aerospace’s Lynx reusable suborbital space plane, which beginning in 2014 is scheduled to take passengers "more than 100 kilometers into space, achieving astronaut status."

Tickets for SXC passengers begin at $95,000, according to the company.

Axe said that as part of the biggest product launch in its 30-year history, it is asking people around the world "to sign up for the AASA by creating an astronaut profile on www.AxeApollo.com and telling the world why they deserve to go to space."

The umbrella campaign includes the brand's first Super Bowl commercial, scheduled to air during the CBS broadcast of Super Bowl XLVII. Creative for the spot, "Lifeguard," has not been released, but the company said in a statement that includes "a twist at the end that aligns with a larger creative campaign scheduled for a January 2013 launch." Lead agency for the Super Bowl commercial is BBH London.

“The Axe Apollo launch is the biggest and most ambitious in the Axe brand’s 30-year history,” Tomas Marcenaro, global vp for Axe, said in a statement. “For the first time, we’re simultaneously launching one global competition in over 75 countries offering millions of people the opportunity to win the most epic prize on Earth. A trip to space — yes, actual space.”

In a launch spot for the campaign Aldrin — who was in Apollo 11 and in July 1969 stepped onto the Moon after Neil Armstrong — seeks to enlist people into the AASA program. That comes via entering a sweepstakes at a dedicated Web site and ultimately being selected for a three-day training course at the AXE Global Space Camp in Orlando, after which only a select few will be moved closer to a seat on the space-bound SEC vehicle. (Full details here.)

"We are offering millions of people the opportunity to win the most epic prize on Earth. A trip to space — yes, actual space.”

"Good afternoon, everyone, I'm Buzz Aldrin," he says as he stands behind a podium addressing an unseen audience. "Forty-four years ago I made a brave decision to journey into space. And it changed my life, forever. And now you, too, can become a member of this privileged group and experience everything that I have."

According to Aldrin, "The Axe Apollo Space Academy is looking for regular people like you to go into space. If selected, you will be sent to our space camp in Florida for rigorous astronaut training. The top recruited will then be rocketed into sub-orbit in an SXC (Space Expedition Corp.) space craft."

Finally comes the ultimate challenge from the former Moon man: "Are you ready to make history?" Aldrin asks. "Then join the Axe Apollo Space Academy. And leave a man and come back a hero." (See the full video here.)

The effort also includes social media destinations such as Facebook, Twitter and YouTube.

Thirty-second Super Bowl XLVII spots have averaged $3.8 million, per industry analysts, although CBS said this week that some spots have sold for $4 million. The cost of the overall AASA campaign was not divulged.

Axe Cuts Into Super Bowl Dance Card

Back to Super Bowl XLVII

Back to Home Page