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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Final Four '22 In NOLA
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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan102013

Unilever's Axe Makes Space For Launch During Super Bowl XLVII Campaign

By Barry Janoff

January 10, 2013: On Feb. 3, one NFL team will reach the ultimate heights by winning Super Bowl XLVII and raising the Vince Lombardi Trophy.

Axe is using its Super Bowl campaign to take consumers even higher — to the limits of outer space.

The men's grooming division of Unilever is using its first foray into Super Bowl marketing as part of a broader multi-media campaign that, in the words of of the brand, "is going where only the elite few have gone before, giving fans the ultimate out-of-this-world experience: a trip to space."

To that end, Axe has launched the AXE Apollo Space Academy (AASA). And because the company is keen on how to fight underarm odors but not so experienced in space travel, Axe has brought in Buzz Aldrin, the second man to walk on the Moon, as spokesman and has partnered with Space Expedition Corp. (SEC) to make the effort a reality.

According to Axe, now through Feb. 3 — aka Super Bowl Sunday — people in the U.S. are being offered the opportunity to to compete against comsumers worldwide for one of 22 tickets "to travel to space on a flight with international space agency SXC. Under the auspices of CEO Michiel Mol, SXC operates the XCOR Aerospace’s Lynx reusable suborbital space plane, which beginning in 2014 is scheduled to take passengers "more than 100 kilometers into space, achieving astronaut status."

Tickets for SXC passengers begin at $95,000, according to the company.

Axe said that as part of the biggest product launch in its 30-year history, it is asking people around the world "to sign up for the AASA by creating an astronaut profile on www.AxeApollo.com and telling the world why they deserve to go to space."

The umbrella campaign includes the brand's first Super Bowl commercial, scheduled to air during the CBS broadcast of Super Bowl XLVII. Creative for the spot, "Lifeguard," has not been released, but the company said in a statement that includes "a twist at the end that aligns with a larger creative campaign scheduled for a January 2013 launch." Lead agency for the Super Bowl commercial is BBH London.

“The Axe Apollo launch is the biggest and most ambitious in the Axe brand’s 30-year history,” Tomas Marcenaro, global vp for Axe, said in a statement. “For the first time, we’re simultaneously launching one global competition in over 75 countries offering millions of people the opportunity to win the most epic prize on Earth. A trip to space — yes, actual space.”

In a launch spot for the campaign Aldrin — who was in Apollo 11 and in July 1969 stepped onto the Moon after Neil Armstrong — seeks to enlist people into the AASA program. That comes via entering a sweepstakes at a dedicated Web site and ultimately being selected for a three-day training course at the AXE Global Space Camp in Orlando, after which only a select few will be moved closer to a seat on the space-bound SEC vehicle. (Full details here.)

"We are offering millions of people the opportunity to win the most epic prize on Earth. A trip to space — yes, actual space.”

"Good afternoon, everyone, I'm Buzz Aldrin," he says as he stands behind a podium addressing an unseen audience. "Forty-four years ago I made a brave decision to journey into space. And it changed my life, forever. And now you, too, can become a member of this privileged group and experience everything that I have."

According to Aldrin, "The Axe Apollo Space Academy is looking for regular people like you to go into space. If selected, you will be sent to our space camp in Florida for rigorous astronaut training. The top recruited will then be rocketed into sub-orbit in an SXC (Space Expedition Corp.) space craft."

Finally comes the ultimate challenge from the former Moon man: "Are you ready to make history?" Aldrin asks. "Then join the Axe Apollo Space Academy. And leave a man and come back a hero." (See the full video here.)

The effort also includes social media destinations such as Facebook, Twitter and YouTube.

Thirty-second Super Bowl XLVII spots have averaged $3.8 million, per industry analysts, although CBS said this week that some spots have sold for $4 million. The cost of the overall AASA campaign was not divulged.

Axe Cuts Into Super Bowl Dance Card

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