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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan102013

Unilever's Axe Makes Space For Launch During Super Bowl XLVII Campaign

By Barry Janoff

January 10, 2013: On Feb. 3, one NFL team will reach the ultimate heights by winning Super Bowl XLVII and raising the Vince Lombardi Trophy.

Axe is using its Super Bowl campaign to take consumers even higher — to the limits of outer space.

The men's grooming division of Unilever is using its first foray into Super Bowl marketing as part of a broader multi-media campaign that, in the words of of the brand, "is going where only the elite few have gone before, giving fans the ultimate out-of-this-world experience: a trip to space."

To that end, Axe has launched the AXE Apollo Space Academy (AASA). And because the company is keen on how to fight underarm odors but not so experienced in space travel, Axe has brought in Buzz Aldrin, the second man to walk on the Moon, as spokesman and has partnered with Space Expedition Corp. (SEC) to make the effort a reality.

According to Axe, now through Feb. 3 — aka Super Bowl Sunday — people in the U.S. are being offered the opportunity to to compete against comsumers worldwide for one of 22 tickets "to travel to space on a flight with international space agency SXC. Under the auspices of CEO Michiel Mol, SXC operates the XCOR Aerospace’s Lynx reusable suborbital space plane, which beginning in 2014 is scheduled to take passengers "more than 100 kilometers into space, achieving astronaut status."

Tickets for SXC passengers begin at $95,000, according to the company.

Axe said that as part of the biggest product launch in its 30-year history, it is asking people around the world "to sign up for the AASA by creating an astronaut profile on www.AxeApollo.com and telling the world why they deserve to go to space."

The umbrella campaign includes the brand's first Super Bowl commercial, scheduled to air during the CBS broadcast of Super Bowl XLVII. Creative for the spot, "Lifeguard," has not been released, but the company said in a statement that includes "a twist at the end that aligns with a larger creative campaign scheduled for a January 2013 launch." Lead agency for the Super Bowl commercial is BBH London.

“The Axe Apollo launch is the biggest and most ambitious in the Axe brand’s 30-year history,” Tomas Marcenaro, global vp for Axe, said in a statement. “For the first time, we’re simultaneously launching one global competition in over 75 countries offering millions of people the opportunity to win the most epic prize on Earth. A trip to space — yes, actual space.”

In a launch spot for the campaign Aldrin — who was in Apollo 11 and in July 1969 stepped onto the Moon after Neil Armstrong — seeks to enlist people into the AASA program. That comes via entering a sweepstakes at a dedicated Web site and ultimately being selected for a three-day training course at the AXE Global Space Camp in Orlando, after which only a select few will be moved closer to a seat on the space-bound SEC vehicle. (Full details here.)

"We are offering millions of people the opportunity to win the most epic prize on Earth. A trip to space — yes, actual space.”

"Good afternoon, everyone, I'm Buzz Aldrin," he says as he stands behind a podium addressing an unseen audience. "Forty-four years ago I made a brave decision to journey into space. And it changed my life, forever. And now you, too, can become a member of this privileged group and experience everything that I have."

According to Aldrin, "The Axe Apollo Space Academy is looking for regular people like you to go into space. If selected, you will be sent to our space camp in Florida for rigorous astronaut training. The top recruited will then be rocketed into sub-orbit in an SXC (Space Expedition Corp.) space craft."

Finally comes the ultimate challenge from the former Moon man: "Are you ready to make history?" Aldrin asks. "Then join the Axe Apollo Space Academy. And leave a man and come back a hero." (See the full video here.)

The effort also includes social media destinations such as Facebook, Twitter and YouTube.

Thirty-second Super Bowl XLVII spots have averaged $3.8 million, per industry analysts, although CBS said this week that some spots have sold for $4 million. The cost of the overall AASA campaign was not divulged.

Axe Cuts Into Super Bowl Dance Card

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