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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Apr052014

Azarenka Uses Social Media To Ensure Marketing Future With Esurance Alliance

By Barry Janoff

April 4, 2014: Tennis star Victoria Azarenka may currently be ranked No. 4 in the world, but she's out to show that she is ranked No. 1 on social media via a new deal with Esurance.

The direct-to-consumer insurance company, a division of Allstate, has signed a two-year agreement to be an official sponsor of Victoria Azarenka, which makes Esurance her exclusive insurance partner during the length of the term.

Azarenka unveiled the deal via her Facebook and Vine pages, which quickly found its way to YouTube, as well as on her Twitter account.

The Facebook post came with a 30-second video in which, among other things, the two-time Grand Slam winner said that she would share upcoming news and activation regarding her new deal via her social media accounts.

"I'm so happy to be partnering with such an amazing and awesome brand," Azarenka said in the video. "Follow me on Twitter, Facebook and Instagram for some exciting news."

Azarenka has 455,000 followers on her Twitter account, some 120,500 followers on Instagram and more than one million likes on her Facebook destination.

Formerly ranked No. 1 in the world, Azarenka also has deals that include Nike, Citizen, Red Bull and Wilson.

According to Esurance, Azarenka will appear in marketing, social media and other activations that include personal appearances on the company's behalf.

"Esurance has a long history of supporting tennis, and partnering with one of the world's top female players will help amplify our presence in the tennis world."

"Esurance has a long history of supporting tennis, and partnering with one of the world's top female players will help amplify our presence in the tennis world," Gary Tolman, CEO aid president for Esurance, said in a statement. "Vika's popularity provides us an incredible opportunity to engage with millions of tennis fans and potential Esurance customers, and we look forward to working with her."

Among its other tennis-related alliances, Esurance is the exclusive insurance sponsor of the U.S. Open and BNP Paribas Open through 2015 and has marketing deals with Robert and Michael Bryan, the world's top ranked doubles players; and Dmitry Tursunov, currently ranked among the Top 35 men's players in the world.

Azarenka Swings Deal With Citizen

Esurance, U.S. Open Add To Deal

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