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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Apr052014

Azarenka Uses Social Media To Ensure Marketing Future With Esurance Alliance

By Barry Janoff

April 4, 2014: Tennis star Victoria Azarenka may currently be ranked No. 4 in the world, but she's out to show that she is ranked No. 1 on social media via a new deal with Esurance.

The direct-to-consumer insurance company, a division of Allstate, has signed a two-year agreement to be an official sponsor of Victoria Azarenka, which makes Esurance her exclusive insurance partner during the length of the term.

Azarenka unveiled the deal via her Facebook and Vine pages, which quickly found its way to YouTube, as well as on her Twitter account.

The Facebook post came with a 30-second video in which, among other things, the two-time Grand Slam winner said that she would share upcoming news and activation regarding her new deal via her social media accounts.

"I'm so happy to be partnering with such an amazing and awesome brand," Azarenka said in the video. "Follow me on Twitter, Facebook and Instagram for some exciting news."

Azarenka has 455,000 followers on her Twitter account, some 120,500 followers on Instagram and more than one million likes on her Facebook destination.

Formerly ranked No. 1 in the world, Azarenka also has deals that include Nike, Citizen, Red Bull and Wilson.

According to Esurance, Azarenka will appear in marketing, social media and other activations that include personal appearances on the company's behalf.

"Esurance has a long history of supporting tennis, and partnering with one of the world's top female players will help amplify our presence in the tennis world."

"Esurance has a long history of supporting tennis, and partnering with one of the world's top female players will help amplify our presence in the tennis world," Gary Tolman, CEO aid president for Esurance, said in a statement. "Vika's popularity provides us an incredible opportunity to engage with millions of tennis fans and potential Esurance customers, and we look forward to working with her."

Among its other tennis-related alliances, Esurance is the exclusive insurance sponsor of the U.S. Open and BNP Paribas Open through 2015 and has marketing deals with Robert and Michael Bryan, the world's top ranked doubles players; and Dmitry Tursunov, currently ranked among the Top 35 men's players in the world.

Azarenka Swings Deal With Citizen

Esurance, U.S. Open Add To Deal

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