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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Apr052014

Azarenka Uses Social Media To Ensure Marketing Future With Esurance Alliance

By Barry Janoff

April 4, 2014: Tennis star Victoria Azarenka may currently be ranked No. 4 in the world, but she's out to show that she is ranked No. 1 on social media via a new deal with Esurance.

The direct-to-consumer insurance company, a division of Allstate, has signed a two-year agreement to be an official sponsor of Victoria Azarenka, which makes Esurance her exclusive insurance partner during the length of the term.

Azarenka unveiled the deal via her Facebook and Vine pages, which quickly found its way to YouTube, as well as on her Twitter account.

The Facebook post came with a 30-second video in which, among other things, the two-time Grand Slam winner said that she would share upcoming news and activation regarding her new deal via her social media accounts.

"I'm so happy to be partnering with such an amazing and awesome brand," Azarenka said in the video. "Follow me on Twitter, Facebook and Instagram for some exciting news."

Azarenka has 455,000 followers on her Twitter account, some 120,500 followers on Instagram and more than one million likes on her Facebook destination.

Formerly ranked No. 1 in the world, Azarenka also has deals that include Nike, Citizen, Red Bull and Wilson.

According to Esurance, Azarenka will appear in marketing, social media and other activations that include personal appearances on the company's behalf.

"Esurance has a long history of supporting tennis, and partnering with one of the world's top female players will help amplify our presence in the tennis world."

"Esurance has a long history of supporting tennis, and partnering with one of the world's top female players will help amplify our presence in the tennis world," Gary Tolman, CEO aid president for Esurance, said in a statement. "Vika's popularity provides us an incredible opportunity to engage with millions of tennis fans and potential Esurance customers, and we look forward to working with her."

Among its other tennis-related alliances, Esurance is the exclusive insurance sponsor of the U.S. Open and BNP Paribas Open through 2015 and has marketing deals with Robert and Michael Bryan, the world's top ranked doubles players; and Dmitry Tursunov, currently ranked among the Top 35 men's players in the world.

Azarenka Swings Deal With Citizen

Esurance, U.S. Open Add To Deal

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