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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Monday
Aug272012

Top -Seeded Azarenka Joins Citizen Watches For Global Marketing Swing

Special to NYSportsJournalism

August 27, 2012: Victoria Azarenka, the No. 1-ranked player on the WTA Tour entering the U.S. Open, is now among the top-ranked spokespersons for the Citizen Watch Co.

Azarenka has signed multi-year deal to become an international brand ambassador for the Citizen Eco-Drive "Unstoppable" marketing campaign. Financial terms of the alliance were not disclosed.

The deal comes as Citizen celebrates its 20th anniversary as the official timekeeper and official watch of the U.S. Open Tennis Championships, held in Flushing Meadows, New York.

The agreement with Azarenka covers territories including North and South America, the United Kingdom, Oceania and Asia. The campaign is scheduled to break in late fall and will include TV, print, digital and in-store elements.

Her endorsement deals also include American Express, Nike and Wilson.

Other Citizen Eco-Drive brand endorsers include Eli Manning of the New York Giants, two-time Daytona 500 champion Matt Kenseth, U.S. Women's Open golf champion Paula Creamer and fellow tennis star Kim Clijsters, who will retire following the U.S. Open.

Azarenka won the 2012 Australian Open Grand Slam and a bronze medal in singles and a gold in mixed doubles at the 2012 Summer Olympics.

"I admire Citizen's commitment to the international sport of tennis as a sponsor of this hard-court Grand Slam event for two decades," Azarenka said in a statement. "I also admire Citizen's watches. Citizen's wide range of watch designs means that I can always find something to fit the moment whether sporty or dressy. And their commitment to the environment with their Eco-Drive light-powered technology makes me feel good when I wear them."

"Not only is she a proven champion in her sport, but she is also an upcoming fashion icon as well as a powerful and savvy businessperson."

According to Jeffrey Cohen, president of Citizen Watch Company of America (pictured above), "[Victoria] stands out as a leader of this new generation of athletes. Not only is she a proven champion in her sport, but she is also an upcoming fashion icon as well as a powerful and savvy businessperson. As we look to the future, it is Vika's unstoppable drive that makes her the perfect Citizen Eco-Drive brand ambassador for our young consumers who relate both to her drive and her full range of talents."

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Reader Comments (2)

Great blog, thanks for sharing!

March 4, 2014 | Unregistered Commenterrolex horloges

Great blog, thanks for sharing!

March 5, 2014 | Unregistered Commenterrolex horloges

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