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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug272012

Top -Seeded Azarenka Joins Citizen Watches For Global Marketing Swing

Special to NYSportsJournalism

August 27, 2012: Victoria Azarenka, the No. 1-ranked player on the WTA Tour entering the U.S. Open, is now among the top-ranked spokespersons for the Citizen Watch Co.

Azarenka has signed multi-year deal to become an international brand ambassador for the Citizen Eco-Drive "Unstoppable" marketing campaign. Financial terms of the alliance were not disclosed.

The deal comes as Citizen celebrates its 20th anniversary as the official timekeeper and official watch of the U.S. Open Tennis Championships, held in Flushing Meadows, New York.

The agreement with Azarenka covers territories including North and South America, the United Kingdom, Oceania and Asia. The campaign is scheduled to break in late fall and will include TV, print, digital and in-store elements.

Her endorsement deals also include American Express, Nike and Wilson.

Other Citizen Eco-Drive brand endorsers include Eli Manning of the New York Giants, two-time Daytona 500 champion Matt Kenseth, U.S. Women's Open golf champion Paula Creamer and fellow tennis star Kim Clijsters, who will retire following the U.S. Open.

Azarenka won the 2012 Australian Open Grand Slam and a bronze medal in singles and a gold in mixed doubles at the 2012 Summer Olympics.

"I admire Citizen's commitment to the international sport of tennis as a sponsor of this hard-court Grand Slam event for two decades," Azarenka said in a statement. "I also admire Citizen's watches. Citizen's wide range of watch designs means that I can always find something to fit the moment whether sporty or dressy. And their commitment to the environment with their Eco-Drive light-powered technology makes me feel good when I wear them."

"Not only is she a proven champion in her sport, but she is also an upcoming fashion icon as well as a powerful and savvy businessperson."

According to Jeffrey Cohen, president of Citizen Watch Company of America (pictured above), "[Victoria] stands out as a leader of this new generation of athletes. Not only is she a proven champion in her sport, but she is also an upcoming fashion icon as well as a powerful and savvy businessperson. As we look to the future, it is Vika's unstoppable drive that makes her the perfect Citizen Eco-Drive brand ambassador for our young consumers who relate both to her drive and her full range of talents."

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