Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Mar182017

B-Dubs Puts Real Time, Overtime, Hit The Button Time Into March Madness Push

By Barry Janoff

March 17, 2017: As the official hangout for NCAA March Madness, Buffalo Wild Wings knows a few things about wings, beer and making unusual things happen in sports.

Sprinkler systems turned on. Lights turned off. Men in black and aliens possibly responsible for the interceptions that Brett Favre threw during his NFL career.

And the cryptic connection between the "Hit the Button" device found in Buffalo Wild Wings locations and the inexplicable plays that happen during games when fans and customers "activate" them.

An official NCAA partner since 2013 via a three-year deal that was renewed last year, B-Dubs is bringing a full-out humorous multi-platform, "We Do It For You," into the 2017 NCAA hoops tournament, including TV, Internet, social media, in-restaurant at some 1,200 locations and on-site Final Four activation in Phoenix.

"For years, fans have pointed a finger at Buffalo Wild Wings on social media when an unexplained event happens, a game goes into overtime or they want us to intervene in the outcome," Bob Ruhland, vp-marketing for Buffalo Wild Wings, said in a statement.

"This year, we wanted to continue to extend this popular idea that Buffalo Wild Wings can make games more exciting and if our fans want something to happen — from rallying their team from a deficit to leveling the playing field — we would find a way to make that a reality."

Buffalo Wild Wings will again seek to "own" overtime, during which it gets extra time to promote itself, by encouraging fans and customers to "Hit the button."

The brand, indeed, took "credit" for the first overtime in Super Bowl history this past February when it said it received more than 7,500 requests on Twitter to do so, via the hash tag #HitTheButton.

For March Madness, when a game goes into overtime, B-Dubs will immediately air a spot called "Overtime Time," which "encourages fans to enjoy the five extra minutes of free basketball and not question who or what might have caused it," according to B-Dubs.

Buffalo Wild Wings will get air time during March Madness games on CBS and Turner Sport’s TBS, TNT and truTV via a series of spots reminiscent of The Twilight Zone TV show.

Lead agency is TBWA\Chiat\Day LA.

In "No. 7," a member of the B-Dubs staff grants the wish of a customer watching hoops on TV to "remove No. 7 from the game," with the player transported from the action and appearing dazed and confused at the table.

"FooDoo" finds a vegetable appetizer in the shape of a voodoo doll able to impact action on the court, initially to the joy of the customers who ordered it but then to their dismay when the breaking of the talisman’s carrot leg appears to break the leg of a player in a game.

"Rally Beard" sees a clean-shaven Buffalo Wild Wings employee comply when two customers watching NCAA March Madness on TV need to help their team stage a rally — willing himself to grow a rally beard. One problem: he can't stop the beard from growing even after the rally has been successful.

"For years, fans have pointed a finger at Buffalo Wild Wings on social media when an unexplained event happens."

Among the ways that Buffalo Wild Wings is "putting the power in our fans hands" will be via Facebook (11.9 million followers) and Twitter, where B-Dubs will share videos and GIFs that visitors "can use to try to distract opponents on their own"with "Tools of Distraction" (a rally beard, free throw gong, an inflatable, dancing tube fan).

On Instagram, Buffalo Wild Wings is building "Instagram Stories" that offer people a "playbook tutorial for using B-Dubs' menu items to help affect games just by tapping through each step of the play."

B-Dubs said that people who use the #HitTheButton hash tag could find their tweets scrolled in real-time on the hoops-dedicated Web site, which offers TV scheudules and other March Madness items.
 
At the Final Four Fan Fest in Phoenix, the Buffalo Wild Wings Sports Lounge will include a Rally Beard Photo Op station, flat-screen TVs airing tournament coverage, a Blazin’ Challenge wing eating contest, Pop-a-Shot free-throw games and appearances by March Madness TV analysts and former coaches including Steve Lavin and Seth Greenberg.

Capital One Will Survive Madness With Charles, Spike, Samuel L., Gloria Gaynor

Tourney Teams Get A Foothold With Nike, adidas, Under Armour

March Madness Marketers Set To Top $1.24B Record TV Spend

Q&A: Ivy League Learns Lessons From First Hoops Tourney

NCAA Plays In The Candy Aisle With Hershey

March Madness Means Money, More Beer, Pizza

NBA Back On The Road Again To 'Big Dance'

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney


Back to Home Page