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• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Mar182017

B-Dubs Puts Real Time, Overtime, Hit The Button Time Into March Madness Push

By Barry Janoff

March 17, 2017: As the official hangout for NCAA March Madness, Buffalo Wild Wings knows a few things about wings, beer and making unusual things happen in sports.

Sprinkler systems turned on. Lights turned off. Men in black and aliens possibly responsible for the interceptions that Brett Favre threw during his NFL career.

And the cryptic connection between the "Hit the Button" device found in Buffalo Wild Wings locations and the inexplicable plays that happen during games when fans and customers "activate" them.

An official NCAA partner since 2013 via a three-year deal that was renewed last year, B-Dubs is bringing a full-out humorous multi-platform, "We Do It For You," into the 2017 NCAA hoops tournament, including TV, Internet, social media, in-restaurant at some 1,200 locations and on-site Final Four activation in Phoenix.

"For years, fans have pointed a finger at Buffalo Wild Wings on social media when an unexplained event happens, a game goes into overtime or they want us to intervene in the outcome," Bob Ruhland, vp-marketing for Buffalo Wild Wings, said in a statement.

"This year, we wanted to continue to extend this popular idea that Buffalo Wild Wings can make games more exciting and if our fans want something to happen — from rallying their team from a deficit to leveling the playing field — we would find a way to make that a reality."

Buffalo Wild Wings will again seek to "own" overtime, during which it gets extra time to promote itself, by encouraging fans and customers to "Hit the button."

The brand, indeed, took "credit" for the first overtime in Super Bowl history this past February when it said it received more than 7,500 requests on Twitter to do so, via the hash tag #HitTheButton.

For March Madness, when a game goes into overtime, B-Dubs will immediately air a spot called "Overtime Time," which "encourages fans to enjoy the five extra minutes of free basketball and not question who or what might have caused it," according to B-Dubs.

Buffalo Wild Wings will get air time during March Madness games on CBS and Turner Sport’s TBS, TNT and truTV via a series of spots reminiscent of The Twilight Zone TV show.

Lead agency is TBWA\Chiat\Day LA.

In "No. 7," a member of the B-Dubs staff grants the wish of a customer watching hoops on TV to "remove No. 7 from the game," with the player transported from the action and appearing dazed and confused at the table.

"FooDoo" finds a vegetable appetizer in the shape of a voodoo doll able to impact action on the court, initially to the joy of the customers who ordered it but then to their dismay when the breaking of the talisman’s carrot leg appears to break the leg of a player in a game.

"Rally Beard" sees a clean-shaven Buffalo Wild Wings employee comply when two customers watching NCAA March Madness on TV need to help their team stage a rally — willing himself to grow a rally beard. One problem: he can't stop the beard from growing even after the rally has been successful.

"For years, fans have pointed a finger at Buffalo Wild Wings on social media when an unexplained event happens."

Among the ways that Buffalo Wild Wings is "putting the power in our fans hands" will be via Facebook (11.9 million followers) and Twitter, where B-Dubs will share videos and GIFs that visitors "can use to try to distract opponents on their own"with "Tools of Distraction" (a rally beard, free throw gong, an inflatable, dancing tube fan).

On Instagram, Buffalo Wild Wings is building "Instagram Stories" that offer people a "playbook tutorial for using B-Dubs' menu items to help affect games just by tapping through each step of the play."

B-Dubs said that people who use the #HitTheButton hash tag could find their tweets scrolled in real-time on the hoops-dedicated Web site, which offers TV scheudules and other March Madness items.
 
At the Final Four Fan Fest in Phoenix, the Buffalo Wild Wings Sports Lounge will include a Rally Beard Photo Op station, flat-screen TVs airing tournament coverage, a Blazin’ Challenge wing eating contest, Pop-a-Shot free-throw games and appearances by March Madness TV analysts and former coaches including Steve Lavin and Seth Greenberg.

Capital One Will Survive Madness With Charles, Spike, Samuel L., Gloria Gaynor

Tourney Teams Get A Foothold With Nike, adidas, Under Armour

March Madness Marketers Set To Top $1.24B Record TV Spend

Q&A: Ivy League Learns Lessons From First Hoops Tourney

NCAA Plays In The Candy Aisle With Hershey

March Madness Means Money, More Beer, Pizza

NBA Back On The Road Again To 'Big Dance'

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney


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