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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NBA (1)

Thursday
Jun032010

Charles Barkley Puts In His $2 For Taco Bell During NBA Finals

June 3, 2010: Charles Barkley could get as much air time during the 2010 NBA Finals as the Los Angeles Lakers and Boston Celtics. Barkley will star in a new spot from Taco Bell to tout a $2 Meal Deal, breaking June 3 on ABC during Game 1 of the Finals.

Barkley also will be seen in T-Mobile ads and as an analyst during sports coverage of the series.

The 30-second spot finds Barkley in his recreation room playing billiards with a friend who is eating a Taco Bell $2 Meal Deal featuring a Beefy 5-Layer Burrito. Barkley shakes his head and says, “That’s terrible.” When the friend wonders what is terrible, Barkley asks, “How’s Taco Bell gonna make money off that?”

The friend responds, “They should get you to promote it.” After a long pause, Barkley enthusiastically agrees, “That’s not terrible.”

Taco Bell will also run the spot in-cinema for one week on 11,151 screens nationwide before such movies as Iron Man 2, Sex in the City 2, Prince of Persia, Get Him to the Greek and Killers. In addition, support for Taco Bell’s $2 Meal Deal includes radio POP, Internet including a dedicated YouTube site and social media activity. Lead agency is Draftfcb, Irvine, Calif.

Barkley with Lamar Odom in earlier Taco Bell spot.“The $2 Meal Deal, with 3 items for $2, is a game changer,” David Ovens, CMO for Taco Bell, a division of Yum! Brands, said in a statement. “In the 1993 NBA Finals, Charles scored a triple-double, so he knows about being an NBA game changer. His signature line ‘terrible’ was fertile ground for our creative team to play off of.”

This marks the third ad Barkley has been featured in this year for Taco Bell, with the previous two for the NBA Five Buck Box. Both broke during Super Bowl XLIV in February, one of which also featured Lakers'  forward Lamar Odom.

T-Mobile Adds Walton, Barry To Barkley NBA-Themed Campaign

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