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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NBA (1)

Thursday
Jun032010

Charles Barkley Puts In His $2 For Taco Bell During NBA Finals

June 3, 2010: Charles Barkley could get as much air time during the 2010 NBA Finals as the Los Angeles Lakers and Boston Celtics. Barkley will star in a new spot from Taco Bell to tout a $2 Meal Deal, breaking June 3 on ABC during Game 1 of the Finals.

Barkley also will be seen in T-Mobile ads and as an analyst during sports coverage of the series.

The 30-second spot finds Barkley in his recreation room playing billiards with a friend who is eating a Taco Bell $2 Meal Deal featuring a Beefy 5-Layer Burrito. Barkley shakes his head and says, “That’s terrible.” When the friend wonders what is terrible, Barkley asks, “How’s Taco Bell gonna make money off that?”

The friend responds, “They should get you to promote it.” After a long pause, Barkley enthusiastically agrees, “That’s not terrible.”

Taco Bell will also run the spot in-cinema for one week on 11,151 screens nationwide before such movies as Iron Man 2, Sex in the City 2, Prince of Persia, Get Him to the Greek and Killers. In addition, support for Taco Bell’s $2 Meal Deal includes radio POP, Internet including a dedicated YouTube site and social media activity. Lead agency is Draftfcb, Irvine, Calif.

Barkley with Lamar Odom in earlier Taco Bell spot.“The $2 Meal Deal, with 3 items for $2, is a game changer,” David Ovens, CMO for Taco Bell, a division of Yum! Brands, said in a statement. “In the 1993 NBA Finals, Charles scored a triple-double, so he knows about being an NBA game changer. His signature line ‘terrible’ was fertile ground for our creative team to play off of.”

This marks the third ad Barkley has been featured in this year for Taco Bell, with the previous two for the NBA Five Buck Box. Both broke during Super Bowl XLIV in February, one of which also featured Lakers'  forward Lamar Odom.

T-Mobile Adds Walton, Barry To Barkley NBA-Themed Campaign

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