Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar172014

Charles Barkley Returns For CDW As IT Guy With Tech, Business, Sports Savvy

By Barry Janoff

March 17, 2014: Charles Barkley is back for his third go-round as the IT nerd whose knack for winning on the court translates to more business in the office in a new multi-media effort for CDW to support the firm's technology solutions for business, government, education and healthcare.

The next generation of CDW's umbrella effort, "People Who Get It," entitled "Smart Growth," includes TV, radio and Internet ads breaking this week.

The broadcast commercials are scheduled for heavy rotation during the NCAA Div. I Men's Basketball Tournament on CBS and Turner stations TNT, TBS and truTV. Radio includes ESPN Radio and Westwood One.

Barkley, who will be on-air for CBS Sports-Turner as a commentator and analyst during March Madness games, has appeared in campaigns for CDW since 2012.

The former star for the University of Auburn and 16-year NBA veteran again plays an IT employee for the fictional firm Gordon & Taylor, where he has helped the underdog company win at basketball and football (despite having a football stadium but no team), inked new business by losing at golf and established a successful mobile office.

"I get to play the computer nerd in those commercials," Barkley said with a laugh during a CBS-Turner Sports media event in New York last week. "CDW has been a very gracious company . . . I don't do the CDW commercials for money. But I don't do it for free. When I partnered with CDW, one of the things I asked them was to donate computers to [schools in] poor neighborhoods and to poor students." (See the full Q&A here.)

Barkley, a member of the Naismith Memorial Basketball Hall of Fame as well as the NBA's 50th Anniversary All-Time Team selected in 1997, will also appear in new commercials for Capital One that will air during the hoops competition.

In the new CDW campaign, Gordon & Taylor "feels the pressures that many fast-growing organizations experience — from hiring challenges to space constraints and bottom-line worries," but manages to work with the challenges to build for the future, according to CDW.

Partner solutions from Cisco, Crucial, HP, Intel, Lenovo, NetApp, Seagate and VMware are featured, along with the CDW capabilities that power them.

Playing off of basketball's concept of the sixth man, who comes off the bench to help win games, CDW said that its "professional expertise demonstrates that IT is the 'seventh man' that can provide organizations with a competitive advantage." As part of its online push, CDW has established a dedicated micro-site, What is the Seventh Man, to show how technology "is changing the way [basketball] is played."

Here, the focus is on how technology is helping to create "smart stadiums," such as the University of Duke's Cameron Indoor Stadium's use of SportVu, which tracks the movement of every player on the court throughout every game and during practices to combine statistics with biomechanics.

Social media presence includes Twitter, Facebook, LinkedIn, YouTube and Spiceworks.

In the campaign's master spot, "Grow Smart," Jim Gordon, the CEO for Gordon & Taylor, explains that the company has become so successful, thanks to CDW, that he can throw money around, which he literally does during an executive meeting. Meanwhile, Barkley and his co-IT workers look on in disbelief.

"They get to throw money around and we have to watch every cent," says Barkley. But Barkley is proud of the role that solutions from CDW have played in making Gordon & Taylor a winning operation.

“We chose March Madness as the backdrop because technology coupled with professional expertise is truly the ‘seventh man’ for enabling smart growth.”

It turns out that Gordon doesn't want people to know how CDW has helped his firm — unless they buy his new book, Winning Is Everything, "available for $29.95." (See the full spot here.)

Related spots include:

•  "Ice Sculpture," in which Gordon takes credit for the accomplishments of Barkley, the IT team and CDW and names himself Employee of the Month (and has an ice sculpture designed in his image).

• "Elevator Meeting," in which the IT team must meet in an elevator because CDW has helped them outgrow their office space (but also provides the solutions for new offices).

• "Stand Ins," which sees CEO Gordon hire lookalikes of the IT crew to help with the work rather than install new CDW systems, the latter of which Barkley supports.

• "New Hires," where the result of Gordon & Taylor growing so fast using intel from CDWis  they are hiring people off the street, including mimes and other street performers. Again, Barkley stresses increasing support from CDW.

• "Rich and Famous," in which the success of Gordon & Taylor finally touches Barkley, who gets manicures and is able to relax on company time.

Ogilvy & Mather, Chicago, is lead agency for the campaign, which CDW’ called its "most deeply integrated to date."

“The creative concept for the ‘Smart Growth’ campaign is how CDW’s technology solutions support and amplify business operations to help our customers grow and succeed,” Neal Campbell, svp and CMO for CDW, said in a statement. “We chose March Madness as the backdrop for this campaign because technology coupled with professional expertise is truly the ‘seventh man’ for enabling smart growth.”

Q&A: Barkley Has A Few (Hundred) Words About the NCAA, NBA, Marketing

Back to March Madness 2014

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