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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar192019

Barkley, Spike, Samuel L. Return To Enjoy Capital One March Madness Festivities

By Barry Janoff

March 19, 2019: Is it really March Madness without humorous ads from Capital One featuring Charles Barkley, Spike Lee and Samuel L. Jackson?

Capital One is the official bank and credit card of the NCAA.

And Charles Barkley, Spike Lee and Samuel L. Jackson are the official spokesmen and entertainment trio for Capital One.

The three amigos return for the sixth time to support March Madness and Capital One’s multi-media marketing and activation, bringing CBS broadcaster Jim Nantz and basketball Hall of Famer Larry Bird along for the ride to the Final Four in U.S. Bank Stadium, Minneapolis (April 6-8).

In addition to TV, digital and social media, the firm’s presence includes the Final Four Fan Fest presented by Capital One and the Capital One JamFest as part of the Final Four March Madness Music Series.

The company is also presenting sponsor for Tourney Town in Tampa Convention Center during the women's Final Four in Tampa Bay’s Amalie Arena (April 5-7).

The campaign is Capital One’s on-going “Road Trip” theme, with the company tag line, “What’s in your wallet?”

The six spots released to date will air throughout the Tournament on March Madness media partners CBS, TBS, TNT and truTV as well as ESPN and other sports and entertainment networks.

Lee directed, as he has in the past. Lead agency is DDB Chicago.

In the spots, Barkley is the center of most of the story lines, including naming a parrot after his buddy and former NBA rival Larry Bird, wearing a specially designed “Chuxedo” and bringing a array of emojis to a March Madness game to reflect his various moods.

National TV ad spend during March Madness in 2019 is forecast to top a record $1.36 billion, with the Top Ten advertisers potentially accounting for some $550 million, more than 40% of the total spend.

That includes Capital One, which last season spent $54 million on 223 units, according to research and consulting firm Kantar Media, NY.

Spend on March Madness has consistently risen over the past few years: $1.32 billion in 2018. $1.28 billion in 2017. $1.24 billion in 2016, $1.19 billion in 2015, $ 1.13 billion in 2014 and $1.12 billion in 2013.

According to Kantar Media, “Ad expenditures during NCAA March Madness games have been growing 3-5% per year, which roughly tracks with rights fees increases that CBS and Turner are paying.”

In 2010, the NCAA and CBS-Turner signed a 14-year, $10.8 billion deal that will run through 2024.

In 2016, the NCAA extended its Tournament deal with CBS, and Turner through 2032 for $8.8 billion

The Final Four Fan Fest presented by Capital One will take place in the Minneapolis Convention Center (April 5-8).

The Capital One JamFest is a free concert on April 7 in The Armory featuring Katy Perry and  Zedd on the third night of the March Madness Music Series.

NCAA official partners include corporate champions AT&T, Capital One and Coca-Cola.

Corporate partners Buffalo Wild Wings, Buick, Geico, Google Cloud, Infiniti, Intel, Lowe’s Marriott, Nabisco, Pizza Hut, Reese’s, Unilever, Wendy’s and just-signed Uber Eats.

Capital One March Madness creative (to date):

Alert
Charles uses his own annoying air horn to sound off every time he gets an alert on his cell phone from Capital One’s Robot Banker Eno, including a purchase he didn’t make (at Air-Hornz.com), halftime scores and when it’s time for Jalapeño Poppers.

Larry
Charles has a March Madness good luck Bracket buddy, a parrot named Larry Bird, to keep his Brackets from getting busted. The real Larry Bird walks in with his good luck Bracket buddy, a dog named Charles Barkley. Spike and Samuel L. are amused.

Chuxedo
En route to a game, Barkley wears a shiny blue glittery jersey-style tuxedo jacket and basketball shorts because “I need to look good at the Big Dance . . . It’s like the prom of basketball.” Jim Nantz, who arrives in a limo, is wearing his own Chuxedo to take them all to the “Big Nantz.”

Chuckmojis
Charles is at a March Madness game and has an oversized photo of an emoji for every situation: Smiling Chuck when Spike pays for his snacks with his Capital One card, remorseful Chuck when his bracket is busted, Chuck in a tiara for the Cinderella upsets and when he wants a hot dog, a photo emoji of Jim Nantz.

Mini Soda
At an airport, Charles buys a mini soda — “We’re in Minne-sota” — and Spike buys a mini apple — “We’re in Minne-apolis” — but Samuel L. is not amused.

Final Fourgasboard
Charles serves Samuel L., Spike and Nantz tables filled with food presented to resemble a basketball arena; his Final Fourgasboard offerings include Charles Broccoli, Ham Jackson and Spike Brie.

NCAA Shoots, Scores: March Madness 2019 Ad Spend To Hit Record $1.36B

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