Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct042013

Charles Barkley Brings Back CDW IT Nerd Role And Brings A Quarterback With Him

By Barry Janoff

October 3, 2013: Charles Barkley is an ex-NBA player who was enshrined in the Hall of Fame and now is known for his analyst role during NBA and March Madness games.

But somewhere deep down is an IT guy busting to come out, a role that has been given another life thanks to technology solutions firm CDW.

Barkley stars in a new series of commercials for the Vernon Hills, Ili.-based company, his third go-round for CDW. This time, though, he has company — Doug Flutie, who won the Heisman Trophy in 1984 as quarterback for Boston College and played in the NFL, Canadian Football League and U.S. Football League during a 20-year professional career.

The new campaign, "The Dome," includes a series of spots about the fictional company of Gordon & Taylor, which, supported by CDW, "deploys technology solutions that deliver the ultimate fan experience and team performance on and off the field."

The campaign will break on ESPN during Monday Night Football, with the spots then going into regular rotation national TV. Support includes radio, print, Internet and social media. Lead agency is Ogilvy & Mather, Chicago.

The jock-IT nerd role is a reprisal for Barkley from a campaign unveiled by CDW in 2012 under the umbrella theme "People Who Get IT." He first appeared in "The Ringer" to help fictitious company Gordon & Taylor win a corporate basketball league championship, and then came back in the “Client Golfer,” where he won new business by losing to clients on the golf course.

During March Madness this year, Barkley came back for CDW as the "Road Warrior," showing how CDW technology can aid businesses "with the latest technology products and mobility solutions."

According to CDW, "The Dome" campaign theme allows the firm to "showcase the latest Total Mobility Management, data center optimization, cloud computing and converged infrastructure solutions, among others. Partner solutions from Intel and Lenovo, among others, are featured, along with the CDW capabilities that power them."

Among the TV spots:

• In "Go Long" Barkley and the CEO for fictitious Gordon & Taylor are seeking IT solutions. Flutie has been brought in as a consultant. "Go long," he advises, a reference to his legendary last-second  "Hail Mary" pass in 1984 while at Boston College to defeat Miami on national television. The advise won't work here, though, and Flutie is sent packing.

• "Dome of Dreams" finds the Gordon & Taylor team in a stadium to which it has bought naming rights and is powered by CDW solutions.

• In "Cheerleaders," Barkley and crew have too much time on their hands because CDW has resolved so many problems, so one of them decides to become a cheerleader, much to the dismay of the others.

• Barkley shows off his football chops in "More Productive," in which his game plan is to "go with a West Coast offense, an open backfield, up tempo, baby!" The HP EliteBook, however, ultimately provides real solutions.

• "HP Printer Faster Than A T-Shirt Cannon" sees Barkley shooting quarterly reports and other important data that has been printed on T-shirts into the stands, only to find that an HP Printer is a more efficient way to distribute the information.

• Barkley dons a mascot outfit to excite the crowd in "Fired Up On Converged Infrastructure Solutions," but the IT team prefers to get excited by converged infrastructure solutions from CDW.

"The creative concept for 'The Dome' campaign aligns with our extensive experience deploying technology solutions across major professional sports facilities, and it ties together CDW's capabilities in a memorable way," Neal Campbell, svp and CMO for CDW, said in a statement. "If we can enable Gordon & Taylor to build the most technologically advanced stadium in the world, imagine what we can do for your business. Charles Barkley, and now Doug Flutie, help us highlight technology solutions that deliver a better experience, improve business performance and boost productivity."

Barkley

Back to Home Page